Influencer Marketing & Strategy Intern, Summer 2025

About the Role & Program:

The Influencer Marketing team oversees the strategy and execution of paid and organic influencer campaigns to amplify digital marketing efforts across The Walt Disney Studios (and wider TWDC). Our Creative Strategy, Influencer Relations and Campaign Execution teams lead full-service, 360-marketing solutions partnering with relevant, brand safe influencers for various activations – custom content, premieres, experiential events, mailers, etc. Using industry best practices and innovative strategies, this team is tasked with developing and delivering engaging and impactful creator content at scale.

This role will support the Creative Strategy team, responsible for developing, communicating, optimizing, and overseeing the creative strategy framework behind influencer marketing campaigns from ideation through development and execution, supporting the rapidly evolving needs of content creators while meeting internal campaign KPIs.

This internship is a full-time commitment in the Glendale, CA area from  May/ June 2025 – August/September 2025.

What You Will Do:

• Support team with quantitative and qualitative research to develop insights that provide the strategic and creative vision.

• Help develops influencer/creator-centric concepts.

• Develop creator discovery reports, highlighting current trends and opportunities where they may drive increased awareness and engagement around our upcoming marketing campaigns.

• Onsite support at across Theatrical and Brand marketing support.

• Help manage creator outreach and confirmations for marketing events, content shoots, premieres, etc.  

• Help create and manage meeting agendas, notes and reports.

Required Qualifications & Skills:

• Good understanding of the influencer marketing space. 

• Experience with and knowledge of short-form video platforms such as YouTube, Facebook, Instagram, TikTok, and Snapchat.

• Basic knowledge of word processing, spreadsheet, and presentation software

• Strong interpersonal, verbal, and written communication skills.

• Demonstrated analytical and problem-solving skills.

• Experience with researching and/or using a range of tools to acquire information and present findings

Preferred Qualifications & Skills:

• Experience in digital media, talent/artist relations, public relations and/or marketing.

• Familiarity with back-end publishing and platform and analytics tools (i.e. FB insights, YouTube Analytics).

• Familiarity with software like: Airtable, Traackr, CreatorIQ

• Previous experience working in the entertainment industry

Education:

• Undergraduate students in their senior year pursuing a bachelor's degree in a digital marketing, creative advertising or related field.

Eligibility Requirements & Program Information:

• Be enrolled in an accredited college/university pursuing a degree taking at least one class at time of application OR currently participating in a Disney College Program or Disney Internship.  Current Disney Interns, College, International, or Culinary Program Participants:  You may only work for ONE consecutive year (12 months) in any combination of an internship and/or program.

• Be at least 18 years of age

• Possess unrestricted work authorization

Additional Information:

• Able to have a consistent, reliable work schedule throughout the internship

• Fully available from Monday through Friday, 9am - 6pm PST for the duration of the internship, 40 hours each week

• Able to provide own housing for the duration internship program in the Glendale, CA area

• Able to provide/have reliable transportation to/from work