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Growth Strategy and Analytics Manager, YouTube Music Premium (English, Spanish)

Growth Strategy and Analytics Manager, YouTube Music Premium (English, Spanish)

2 Weeks ago • 4 Years + • Marketing

About the job

Summary

The Growth Strategy and Analytics Manager at YouTube Music Premium will be responsible for developing and executing short and long-term growth strategies. This role requires strong analytical skills (SQL, modeling), experience managing cross-functional projects, and fluent communication in English and Spanish. Responsibilities include partnering with various teams (marketing, product, engineering), analyzing paid and free channels, identifying high-impact growth strategies, managing vendor analysts, and delivering presentations to stakeholders. The ideal candidate possesses experience with marketing analytics, metric analysis, and ideally, experience growing an eCommerce product and proficiency in Python or R.

7 skills required for this role

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python

sql

data-science

communication

growth-strategy

growth-strategies

cross-functional

Must have:

4+ years experience in marketing/growth
SQL proficiency and data analysis
Cross-functional project management
Fluent in English and Spanish
Strategic problem-solving skills

Good to have:

Experience with marketing analytics and measurement
Python or R experience
eCommerce product growth experience
Excellent communication and presentation skills
Experience developing relationships with cross-functional partners

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Minimum qualifications:

Bachelor's degree or equivalent practical experience.
4 years of experience in marketing, growth, or related functions, including performing modeling in SQL and using quantitative and qualitative insights to inform growth strategy, road map, prioritization, etc.
Experience managing cross-functional or cross-team projects.
Ability to communicate in English and Spanish fluently to support client relationship management in this region.

Preferred qualifications:

Experience with marketing analytics, metric analysis, and measurement.
Experience with Python or R.
Experience growing an eCommerce product.
Experience with marketing analytics, metric analysis, and measurement.
Experience developing relationships and working collaboratively with multiple cross-functional partners, including product, engineering, and data science.
Excellent process and project management skills, with the ability to set goals and systematically prioritize growth initiatives.

About the job

YouTube Marketing’s mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people’s perceptions of YouTube and inspiring them to engage with us. We’re also responsible for all of YouTube’s marketing activities to consumers, creators, and key opinion influencers.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

Manage and influence the short and long term growth strategy, goals, and priorities, partner with cross-functional and international marketing, product, operations, strategy, UX, data science, and engineering teams.
Own the measurement and analysis for paid and free channels and campaigns.
Solve strategic business problems through identifying and sizing high impact growth strategies via analyses (e.g., SQL, modeling), dashboarding, and monitoring business and industry trends.
Manage a team of vendor analysts and develop a scaled resourcing plan.
Deliver communications and presentations to multiple levels of stakeholders.

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About The Company

Google

2202 Active Jobs

A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.