GN - Song - MT - Brand and Creative Strategy- Sr. Art Director- Consultant
Job Summary
Job Description
Senior Art Director needed for Accenture Song, with 6+ years of branding, creative strategy, and advertising experience. Must have strong portfolio, experience in integrated marketing campaigns, and in-depth knowledge of branding, creative development & execution, digital marketing. Familiarity with AI design tools & GenAI applications would be an added benefit.
Must have:
- Branding experience
- Creative strategy
- Integrated campaigns
- Digital marketing
Good to have:
- AI design tools
- GenAI applications
- Campaign deployment
- SEO concepts
Perks:
- Transformative projects
- Personalized training
13 skills required
Job Details
About the job
The Strategy & Consulting Global Network Song Practice | Marketing Transformation | Brand and Creative- Sr. Art Director-Consultant
Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service and marketing to accelerate business change.
Practice: Strategy & Consulting Global Network Song I Areas of Work: Branding, Digital Marketing, Creative Strategy and Execution | Level: Consultant | Location: Mumbai | Years of Exp: 6+ years
Explore an Exciting Career at Accenture
Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest?
Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting’s Customer, Sales & Service practice.
The Practice – A Brief Sketch
The Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales, and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner.
The Creative Controller Copy, Consultant is a mid-level position within the Marketing transformation vertical of Accenture GN Song. You will work closely with our clients and Accenture Song team and will work on the development of integrated marketing and communications plans, providing creative expertise and hands-on delivery in the areas of brand strategy, creative development & execution and digital marketing. The Consultant typically has elaborate experience in developing and leading successful marketing and communications programs, with a focus on content strategy and writing.
Your key responsibilities will include:
In addition, in order to excel at the role, you will also need to
Your experience counts!
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com
About Accenture Strategy & Consulting:
Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Global Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit https://www.accenture.com/in-en/careers
Accenture Global Network Song | Accenture in One Word
At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, come and be a part of our team.
Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service and marketing to accelerate business change.
Practice: Strategy & Consulting Global Network Song I Areas of Work: Branding, Digital Marketing, Creative Strategy and Execution | Level: Consultant | Location: Mumbai | Years of Exp: 6+ years
Explore an Exciting Career at Accenture
Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest?
Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting’s Customer, Sales & Service practice.
The Practice – A Brief Sketch
The Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales, and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner.
The Creative Controller Copy, Consultant is a mid-level position within the Marketing transformation vertical of Accenture GN Song. You will work closely with our clients and Accenture Song team and will work on the development of integrated marketing and communications plans, providing creative expertise and hands-on delivery in the areas of brand strategy, creative development & execution and digital marketing. The Consultant typically has elaborate experience in developing and leading successful marketing and communications programs, with a focus on content strategy and writing.
Your key responsibilities will include:
- Lead and own work; conceptualizing, developing and driving creative solutions that build strong brands and achieve business results for clients, with minimal oversight or creative direction.
- Establish client relationships, owning presentations and working directly with clients on productions
- Write for all different forms of media, including manifestos, scripts, digital and content.
- Understand and appreciate the importance of strategy, and ensure that all ideas are on brief.
- Manage multiple clients and deliverables simultaneously.
- Handle all facets of production and post-production with minimal supervision.
- Work with all disciplines to deliver projects of creative excellence on time.
- Demonstrate strong presentation skills, both internally and with clients.
- Give and receive constructive feedback in a respectful manner.
- Show maturity in dealing with the ups and downs of the business and finds creative opportunities on even the most challenging of clients.
- Mentor and lead creative teams.
- Partnering business leadership and strategy teams in the development of holistic marketing and communications plans, including brand strategy, creative development and execution, digital marketing, and market research.
- Working in a team of seasoned professionals & using relevant tools to identify opportunities to create unique content for high-quality traffic that leads to increased engagement and growth.
- Identify opportunities to apply- direct response and conversion copywriting techniques for engagement, growth and conversions through the customer journey.
- Use of Image editing, motion graphics and video editing skills to deliver effective solutions to Clients. Familiarity with AI design tools and GenAI applications would be an added advantage.
- Strive for content excellence within relevant style guides, legal standards and UI/ UX best practices.
- Experience in visualizing and editing Films/ AVs.
In addition, in order to excel at the role, you will also need to
- Work with the leadership to support business development and thought leadership in the research/insights space.
- Be adept at working in a fast-paced dynamic environment both on offshore and onshore locations.
- Have strong communication and presentation Skills to share the perfect pitch with key stakeholders.
- Have strong client handling skills to develop, manage and deepen relationships with key stakeholders.
- Have team building skills to collaborate, work and motivate teams with diverse skills and experience to achieve goals.
- Possess strong leadership skills along with strong communication, problem solving, organizational and delegation skills to nurture and inspire team members.
- Identify new opportunities, develop solutions and own proposals end to end.
- Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the brand and creative strategy offering.
Your experience counts!
- Minimum 6 years of branding, creative strategy, or advertising experience as an art director or related role, with a major consulting firm or advertising agency or leading MNC.
- Bachelor’s degree in art/design or related field.
- Strong portfolio of published articles or marketing copy.
- Proven experience in the development of integrated marketing and communications campaigns for clients.
- In-depth knowledge of branding, creative development and execution, digital marketing, and campaign deployment.
- Strong understanding of SEO concepts and online content strategy.
- Experience in working with middle to senior management levels within existing organization / client organizations.
- Use of Image editing, motion graphics and video editing skills to deliver effective solutions to Clients. Familiarity with AI design tools and GenAI applications would be an added benefit.
- Strong verbal communication skills.
- Good research, organizational, and time-management skills.
- Creative, collaborative spirit.
- Knowledge of using AI and GenAI tools.
- Experience in working across multiple industries.
- An opportunity to work on transformative projects with key G2000 clients
- Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.
- Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional.
- Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities
- Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com
About Accenture Strategy & Consulting:
Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Global Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit https://www.accenture.com/in-en/careers
Accenture Global Network Song | Accenture in One Word
At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, come and be a part of our team.
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About The Company
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services — all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at accenture.com.
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