EMEA Esports Social Media Strategist

The Publishing Operations team in EMEA provides many direct-to-player publishing functions, such as content operations, marketing communications, strategy development, competitive experience, events, and full-funnel strategy. The team also establishes and maintains internal services such as platforms, vendor management, project management, RFPs, and working with player insights.

The team is dedicated to providing platforms for authentic local interactions and channel experiences for players and Rioters, both online and offline. The team will also ensure that our pan-EMEA content will reach players through the right medium. It collaborates closely with EMEA and country-based publishing teams.

The Role

Reporting to the Senior Manager, Marketing Communications, EMEA, you will be based in Reading (UK), Berlin (Germany), Barcelona (Spain), Istanbul (Türkiye), Paris (France), Dublin (Ireland), or Dubai (UAE).

As Social Media Strategist II, EMEA, you will work across VALORANT and League of Legends, collaborating with the EMEA Brand, Esports, Local Publishing Teams, Global Publishing, and partners to deliver impactful campaigns, content, and initiatives for our EMEA esports leagues.

You will be responsible for driving the ongoing success and sustainable strategy for owned esports channels in 2025, including LEC and VCT EMEA, and positioning Riot for success in the years ahead, working closely with our partner agencies.

You will work closely with the Senior Manager, Marketing Communications, to create campaigns that resonate with our players and ensure these campaigns deliver on their objectives.

You will also bring a high level of social media expertise, supporting local publishing teams in their channel efforts and contributing from a social operations perspective.

This is a contract role until December 2025. 

Responsibilities: 

• Collaborate with partner agencies to develop and refine channel strategies for VCT EMEA and LEC, ensuring alignment with Riot's overarching goals and objectives
• Define and track key performance indicators (KPIs) for social media performance, delivering regular reports and actionable insights to internal stakeholders
• Work closely with the in-house Content team to ideate and produce innovative content that resonates with esports fans
• Partner with community teams to amplify player and fan stories, fostering deeper connections within the VCT EMEA and LEC ecosystems
• Serve as the primary point of contact (POC) for social leads from the VCT EMEA and LEC teams, collaborating to build campaigns that support key esports milestones
• Monitor social trends, audience sentiment, and competitive benchmarks to identify opportunities for growth and optimization
• Collaborate with global Riot teams to ensure EMEA social initiatives are aligned with global esports campaigns

Required Qualifications:

• 6+ years of experience in social channel management at an agency or in-house in the video game, technology, or entertainment industry
• Global or regional experience working at an international HQ or across multiple countries/markets
• Knowledge of regional differences, market sensitivities, cultural curiosity and understanding, differences in localization
• Experience implementing successful communications campaigns with passionate audiences
• Experience growing content pipelines (in-house and external/agency)
• Fluent in written and verbal English.

Desired Qualifications:

• Experience in a multinational environment, particularly in the EMEA region.
• Besides English, you are multilingual in one of the main EMEA market languages (French, German, Spanish, Turkish, Arabic, or Russian)

For this role, you'll find success through craft expertise, a collaborative spirit, and decision-making that prioritizes the delight of players. We will be looking at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about players' experiences, this could be your role!

Let's Thrive Together:

Because together we are better

It's our policy to provide equal employment opportunities for all applicants and members of Riot Games, Inc. We know that fresh and varied perspectives will make us better at what we do, so however you identify and whatever background you bring with you, we’re excited to hear from you. Don’t be discouraged if you feel you don’t fully meet every single one of the requirements for a particular role, there’s always room for growth at Riot. If you spot a role that will make you want to jump out of bed in the morning, we are waiting to hear from you!