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Digital Marketing Manager

Maharashtra, India (On-site)

Digital Marketing Manager

8 Months ago • 6-8 Years • Marketing

About the job

Summary

This role requires a data-driven inbound and outbound marketer to manage the majority of the marketing funnel. Responsibilities include attracting target traffic, converting traffic into leads, and nurturing leads to become customers. The role involves managing various digital marketing channels (LinkedIn, Facebook, B2B channels, etc.), creating a content calendar (blog posts, whitepapers, webinars, etc.), managing social media presence, engaging in relevant social discussions, collaborating with other marketers, executing multi-channel marketing campaigns (SEO, PPC, social, email, events), optimizing marketing automation and lead nurturing, establishing closed-loop analytics with sales, and creating monthly reports. The ideal candidate will have experience with marketing automation and blogging software, Google AdWords/Bing, and search engine marketing. HubSpot Inbound Marketing certification or account-based marketing experience is a plus.

4 skills required for this role

Test your skills to join the top 1% applicants for this job

seo

communication

marketing-automation

lead-generation

Must have:

Inbound & outbound marketing expertise
Strong data analysis skills
Content creation & calendar management
Social media management & engagement
Multi-channel campaign execution
Marketing automation proficiency
Lead generation & customer acquisition
Excellent communication & interpersonal skills

Good to have:

HubSpot Inbound Marketing certification
Account-based marketing experience

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About the job

Job Description

We are looking for a data-driven inbound + outbound marketer to own the majority of the marketing funnel for our company. You will be in charge of attracting right target traffic, niche specific, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish.

Inbound + Outbound Digital Marketing duties and responsibilities -

Super Guru to use “LinkedIn”, “Facebook” or B2B channels to bring on demand generation with right strategy & full automation to scale

Strong in strategy and work hard to achieve the result out of it. Showcase the skills which team can replicate from leader at every point

Build and manage a rich content/editorial calendar that attracts a qualified audience in B2B market (including blog posts, whitepapers, reports, webinars, infographics, etc.)

Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, Quora, YouTube and additional channels relevant for B2B services.

Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences

Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports B2B marketing goals.

Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, PPC, social, inbound marketing, email, campaigns and events to drive customer acquisition in B2B space

Optimize marketing automation and lead nurturing processes through email, content, and social channels

Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and convert customers

Track, measure, and analyse all initiatives to report on social media ROI.

Conducting customer, competitor, and product research

Create monthly reports to analyse monthly activities

Propose new and improved inbound marketing campaign ideas

Driving lead generation and customer acquisition in a global environment

Desired candidate requirement -

HubSpot Inbound Marketing certification or experience in account-based marketing would be an added advantage

Excellent communication and interpersonal skills

Creative thinker and problem solver

Efficient organizational and time management skills

Data driven and research oriented

Proficiency in marketing automation and blogging software features

Proficiency with Google AdWords, Bing, etc and search engine marketing.

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About The Company

Osplabs pvt ltd

1 Active Job

Established in 2009 to provide leading technological resources for the healthcare industry, OSP has grown and succeeded in many healthcare subindustries, including telehealth, remote patient monitoring, EHR, interoperability, medical billing, RCM, etc.

With four corporate offices spread across two continents, we have harnessed innovation and the latest technologies to develop over 700 customized systems for diverse clients.

OSP’s expertise spans front-end & back-end development, mobile & web applications, UI/UX, robotic process automation, Enterprise Product Engineering, and a host of other technology services to help our healthcare clients build their applications faster and better. We provide an on-demand technical resource to help you throughout the health software development life-cycle for industry-leading results.