Digital Marketing Manager

Job Description

We are looking for a data-driven inbound + outbound marketer to own the majority of the marketing funnel for our company. You will be in charge of attracting right target traffic, niche specific, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish.

Inbound + Outbound Digital Marketing duties and responsibilities -

• Super Guru to use “LinkedIn”, “Facebook” or B2B channels to bring on demand generation with right strategy & full automation to scale
• Strong in strategy and work hard to achieve the result out of it. Showcase the skills which team can replicate from leader at every point
• Build and manage a rich content/editorial calendar that attracts a qualified audience in B2B market (including blog posts, whitepapers, reports, webinars, infographics, etc.)
• Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, Quora, YouTube and additional channels relevant for B2B services.
• Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences
• Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports B2B marketing goals.
• Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, PPC, social, inbound marketing, email, campaigns and events to drive customer acquisition in B2B space
• Optimize marketing automation and lead nurturing processes through email, content, and social channels
• Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and convert customers
• Track, measure, and analyse all initiatives to report on social media ROI.
• Conducting customer, competitor, and product research
• Create monthly reports to analyse monthly activities
• Propose new and improved inbound marketing campaign ideas
• Driving lead generation and customer acquisition in a global environment