(Contract) Brand Management Coordinator

6 Days ago • 2 Years + • Marketing

About the job

Job Description

The (Contract) Brand Management Coordinator at Crunchyroll manages the anime approval process for marketing, participates in promotional planning, and builds relationships with Japanese, Chinese, and Korean creators and licensors. This role involves leading the approval process for titles, ensuring alignment with company goals in various markets, and guiding creators/licensors through marketing initiatives. The coordinator will streamline processes, create reports, and communicate effectively across diverse cultural backgrounds. Strong communication, project management, and experience in licensing/entertainment are essential.
Must have:
  • 2+ years operational experience in licensing or entertainment
  • Project management experience
  • Cross-cultural communication skills (Japanese business culture)
  • Experience with globally distributed partners
  • Report and dashboard creation
  • Anime/Japanese pop culture interest
Good to have:
  • Japanese fluency
Perks:
  • Performance bonuses
  • Employer-matched retirement savings
  • Time-off programs
  • Progressive health benefits and perks
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About Crunchyroll

WE HELP EVERYONE BELONG. IT’S OUR PURPOSE.

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

As a (Contract) Brand Management Coordinator, you are passionate about building relationships with our creators / licensors and have experience making processes streamlined. You will manage the anime approval submission process for the Marketing organization, participate in the planning process for SVOD and theatrical promotions, and support the Brand Managers in building meaningful relationships with Japanese, Chinese and Korean creators and licensors.  

You will lead the approval process for our titles, ensuring the impact and delivery of the company goals in both mature and developing markets. We expect that our creators and licensors will support our marketing initiatives and tactics through your communication and guidance throughout the approval process.

In the role of (Contract) Brand Management Coordinator, you will report to the Director, Brand Management. 

We are considering applicants for the location(s) of Culver City, CA. 

About You

We get excited about candidates, like you, because...

  • 2+ years of operational experience working with assets and approvals in the licensing or entertainment field
  • Experience with project management 
  • Experience communicating with partners from different cultural backgrounds, particularly Japanese business culture
  • Experience working with globally distributed partners (external and internal) around process improvement.
  • Experience creating reports and dashboards
  • Strong interest in anime and Japanese pop culture is a huge plus
  • Japanese fluency is preferred.
  • Have a Bachelor’s degree in communications, business, or marketing 

About the Team

The Brand Management team helps our streaming and omnichannel platforms experience vibrant growth while captivating global audiences and attracting licensors and their representatives by setting the industry standard. We build partnerships and communication with our creators/licensors in Japan and global teams in marketing, communications, content, business development, and product.

#LifeAtCrunchyroll #LI-Hybrid

The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.
Pay Transparency - Culver City, CA
$26.44$33.65 USD

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

  • Courage. We believe that when we overcome fear, we enable our best selves.

  • Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

  • Service. We serve our community with humility, enabling joy and belonging for others.

  • Kaizen. We have a growth mindset committed to constant forward progress.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.

View Full Job Description
$55.0K - $70.0K/yr (Outscal est.)
$62.5K/yr avg.
Culver City, California, United States

About The Company

Crunchyroll connects anime and manga fans across 200+ countries and territories with the content and experiences they love. In addition to free ad-supported and subscription premium content, Crunchyroll serves the anime community across events, theatrical, games, consumer products, collectibles and manga publishing.


Anime fans have access to one of the largest collections of licensed anime through Crunchyroll and translated in multiple languages for viewers worldwide. Viewers can also access simulcasts — top series available immediately after Japanese broadcast.

The Crunchyroll app is available on over 15 platforms, including all gaming consoles.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan’s Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation

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