Consultant, Marketing Mix Modelling (Mandarin/Cantonese Language)
Job Summary
Job Description
As a Consultant in Nielsen's Marketing Mix Modelling (MMM) practice, you'll advise major advertisers across various sectors (technology, automotive, travel, financial services). Key responsibilities include building and delivering executive presentations showcasing marketing effectiveness and budget optimization strategies. You'll build client partnerships, diagnose business drivers, translate them into data-driven marketing mix evaluations, and transform results into actionable insights and recommendations. Meeting and exceeding revenue goals, driving renewals, upselling, and expanding the MMM business are crucial. You'll also coach and support junior consultants. The role demands strong communication, presentation, and consultative skills, experience managing complex projects, and fluency in English and ideally Mandarin/Cantonese.
Must have:
- 5+ years marketing consulting/analytics experience
- Consultative storytelling & data analysis
- Strong communication & presentation skills
- Meeting/exceeding revenue targets ($1M+)
- Project management expertise
- Team management & mentorship
- Fluency in English, Mandarin/Cantonese preferred
3 skills required
Job Details
ABOUT THE ROLE
As a consultant within Nielsen’s Marketing Mix Modelling (MMM) practice, you will be a trusted advisor to a selection of major advertisers across multiple verticals (including technology, automotive, travel and financial services). You will be responsible for building and delivering executive presentations to show how clients’ marketing activities are working to drive key business performance metrics, and how they should most effectively use their budget in the future. You will build ongoing partnerships and networks with key client stakeholders, to deepen our relationships and mutually improve both client and Nielsen outcomes. Ultimately, you will be responsible for meeting and exceeding revenue goals for your clients by delivering with excellence in order to drive renewal, upsell and expansion of our MMM business at each client.
ROLES & RESPONSIBILITIES
- Build strong partnerships with key stakeholders to drive client retention and renewal, by demonstrating tangible value through outcomes.
- Deliver proactive insights and action oriented solutions to clients by:
- Diagnosing drivers of a business, translating those drivers to data and implementing them into a marketing mix evaluation.
- Transforming MMM results into tangible and actionable insights and recommendations.
- Being aware of best practices in storytelling, client communication, and consultative expertise.
- Managing scope, expectations and timelines of complex, high stakes deliveries.
- Partnering with your clients to provide the best marketing plan based on the results of analysis and optimizations.
- Proactively providing subject matter expertise to both clients and colleagues.
- Coach & support local Customer Success consultants to deliver best in class insights and enhance the team’s ability to become fluent across all industries.
- Contribute to internal Consulting team initiatives
SKILLS REQUIRED
- 5+ years of marketing consulting and/or analytics experience, ideally including Financial Services, Technology, Automotive, Telco, and/or Retail.
- Consultative story-telling ability to turn data into insight and package for a C-suite audience to maximize impact.
- Strong communication and presentation skills.
- Successful track record of meeting or exceeding revenue targets of $1M+
- Well-organized and detail-oriented, capable of handling several projects at a time while meeting deadlines.
- Experience in managing scope, expectations and timelines of complex, high stakes projects.
- Experience managing teams through direct lines and indirectly through influence; ability to coach & mentor more junior associates.
- Bachelor degree required, advanced degree preferred.
- Fluent in English (mandatory) and ideally Mandarin/Cantonese in addition.
ABOUT NIELSEN
When you see an ad on TV, a sponsored post in your social media newsfeed, a billboard from the motorway, or an online incentive to change provider, do you ever wonder how the advertiser decided to place those ads, and whether they actually work to drive purchases? If you work at Nielsen, you can help advertisers understand the answers to these very important questions and inform their strategies going forward. Globally industry spends ~$600B on advertising and you can become part of the team on mission to measure & improve the efficiency of every single dollar of that spend translating into $100B+ in value.
Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media. Measuring behavior across all channels and platforms to discover what audiences love, we empower our clients with trusted intelligence that fuels action, and usable, practical and meaningful tools that help them make strategic business decisions every day.
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