Marketing Automation Specialist

Sinch ClickSend is business communications software enabling companies of all shapes and sizes to easily send and receive SMS, MMS, Rich Media, Email, Voice and even Post worldwide via our very intuitive web app, much loved API docs and thousands of integration partners. Sinch ClickSend has SMS at its core and powers billions of messages worldwide but has expanded to offer a richer suite of products, providing choice and context to business communications.

Sinch ClickSend is a SaaS product (well, more a CPaaS) and has thousands of new customers sign up to trial its platform each month, and it’s growing year on year. We expect our customers to be able to sign up to Sinch ClickSend and get sending as easily and quickly as possible with minimal fuss, but with helpful information and advice if/when needed. We are a product led growth brand.

Therefore, marketing automation, user journeys, email marketing, in-app content play a vital role in assisting our customers to achieve their communications goals with Sinch ClickSend. Converting trials into paying customers, keeping existing customers informed and happy (and thus growing) and reducing churn of all customers. It’s a hugely important function of the marketing department.

Currently within Sinch ClickSend the ownership of marketing automation and emails is dispersed across the marketing team, it now needs to be owned by one person - and that person could be you.

Hence, we are looking for a Marketing Automations Specialist (MAS) to join the Sinch ClickSend Marketing Team in our Perth office.

The MAS will be responsible for building out and maintaining marketing journeys for new and existing customers using a range of tools including, but not limited to Intercom, Ortto, Salesforce, Revenue.IO, ChurnZero and Vitally. You will be responsible for scoping, building, testing, executing and measuring a range of campaigns across lead generation, onboarding, conversion and ongoing customer engagement, utilising a mix of channels including email, SMS and in-app messaging.

Sitting within the marketing team you will also work closely with Sinch ClickSend’s VP of Sales and Customer Success Manager to ensure customer lists are highly segmented and targeted, and communication is coordinated with inbound and outbound human meetings and other cadence touch-points.

The MAS will also work closely with the marketing team’s graphic designer and copy-writer to ensure all communication is on-brand, and with the digital advertising team to ensure activity is appropriately tracked.

Key responsibilities:

• Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.
• Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software.
• Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
• Work with the marketing team to define KPIs, create reporting, analyse campaign performance. Create recommendations to improve campaigns continuously.
• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and revenue growth.
• Support essential marketing operations initiatives in Intercom and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.
• Be the primary system owner for marketing automation tools like Ortto and Intercom.
• Be an administrator alongside Sales for other CRM tools including Salesforce and Chilli Piper.
• Design and implement customer lifecycle journeys across a range of platforms and projects with various objectives; increase conversion rate, decrease churn, implement lead scoring etc.
• Migrate some campaigns from older to newer systems.
• Work closely with sales and marketing teams to identify opportunities for new client acquisition.
• Work closely with customer success and support teams to identify opportunities to improve customer onboarding and customer engagement activities.

The successful applicant will possess the following skills and attributes:

• A very strong, demonstrable knowledge and understanding of the mechanics of marketing automation/email marketing platforms (we use Ortto and Intercom, but if you’re strong on MailChimp or Pardot et al you’ll be fine)
• Ability to map out and present programs/journeys and then implement them
• Experience as an Automations/Email Specialist or similar role
• Expert knowledge of database management concepts and best practices.
• Strong working knowledge of Salesforce a bonus
• Superior communication skills, both written and verbal
• Highly organised and self-motivated with a sense of urgency
• Strong independent project management skills
• Capable of handling multiple tasks with competing priorities under minimal supervision
• Able to think critically and exercise independent judgment and discretion
• Excellent attention to detail
• Experience in a SaaS business would be beneficial
• HTML knowledge also a bonus
• A knowledge of AI platforms that can assist the role also a bonus

We are committed to building an engaged and talented workforce that represents an environment that is inclusive, supports flexibility and welcomes diversity.

Our values of Dream Big, Win together, Keep it simple and Make it happen are the foundation for fostering an environment where diversity of thinking, skills and experiences are embraced, delivering innovation and better business results.

We’re a small team based in Perth, Western Australia, but we’re a global brand with offices in the US, UK and Philippines. We’re part of Sinch, one of the biggest cloud communications companies on the planet based in Stockholm, and have all the benefits of being part of a larger group but we retain our ‘start-up’ mentality. We maintain a spectacular work life balance and try to mix fun and music into our days.

We value our team by offering;

• WHERE YOU WORK MATTERS: We understand the benefit of a flexible schedule where you can best impact both your personal and work life, so we offer a hybrid working arrangement, work from home set up reimbursement and a global mobility policy.
• PUT FAMILY FIRST: We know that building a family take priority, therefore we offer a generous parental leave program: 26 weeks salary for primary care giver and 4 weeks salary for secondary care giver
• CELEBRATE YOURESELF: By providing a day off for your birthday, we want you to take the time to celebrate the year you’ve had with your nearest and dearest.
• TAKE A BREAK: Enjoy a generous annual leave program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation.
• STAY HEALTHY: Physical wellness supports mental wellness, so we offer a monthly fitness reimbursement allowance and other wellness programs
• TAKE THE NEXT STEP: Coaching and career development support, including access to a range of online professional development courses
• CARE FOR YOURSELF: Take advantage of our free virtual counselling resources through our global Employee Assistance Program. Your mental health is as important as your physical health.
• MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice.
• TREAT YOURSELF: Access to Reward+ program that offers a wide range of discounts and deals across retail, entertainment and much more.

If you are looking for the next opportunity in your career and want to work for a people focused, growing tech company, then Apply Now.