Associate User Acquisition Manager

1 Month ago • 2-4 Years • Marketing

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Job Description

The Marketing team at Zynga is seeking a User Acquisition Associate Manager to plan and execute large-scale advertising campaigns. You will be responsible for acquiring players for Zynga's mobile games portfolio by leveraging Paid Social Channels, Ad Networks, and DSPs. This role requires a blend of creativity and data-driven decision-making to maximize returns and scale product performance. Key responsibilities include creating and managing new user acquisition and retargeting campaigns on platforms like Facebook, Google, Snapchat, and TikTok, conducting industry research and presenting actionable findings, and optimizing campaign performance across various metrics. You will be responsible for managing seven-figure marketing budgets and working in a fast-paced, cross-functional environment. This role is ideal for those who thrive on solving problems, pushing the boundaries of mobile marketing, and contributing directly to the growth of the business.

Must have:

2-4 years of experience managing mobile growth marketing campaigns
Experience with Facebook, Google, Apple, Paid Social, ad networks, and DSPs
Strong analytical and reporting skills
Experience managing seven-figure marketing budgets
Passion for mobile games

Good to have:

Experience in using advanced and privacy safe mobile measurement approaches such as SKADnetwork, Google Privacy Sandbox and Media Mix tools
Experience with emerging technologies

AVAILABLE POSITIONS Associate User Acquisition Manager

The Marketing team at Zynga is looking for a User Acquisition Associate Manager who will be responsible for planning and executing large-scale advertising campaigns. This person is an analytical and business-savvy number-cruncher who will acquire players for Zynga’s growing mobile games portfolio. This individual will focus on leveraging Paid Social Channels, Ad Networks, and DSPs to scale our current marketing efforts.

You are an experienced quantitative online marketer who can manage multiple priorities while delivering outstanding execution. This role is well suited for those who are analytically strong and want to make a direct impact on the growth of the business.

Responsibilities:

Create and manage new user acquisition, and retargeting campaigns on paid social (i.e. Facebook, Google, Snapchat, TikTok) and ad network platforms (i.e. Unity, Applovin, Vungle)
Plan and execute optimization efforts across creative, geo, platform, and channel to maximize returns and scale products and deliver performance at scale.
Conduct industry research and present actionable findings
Identify opportunities for automation and process improvements
Support the creative direction of our advertising asset needs to ensure top performance

Required Skills:

2-4 years of experience managing mobile growth marketing campaigns.
Experience managing marketing campaigns with Facebook, Google, Apple, Paid Social and other ad networks and DSPs.
Experience in using advanced and privacy safe mobile measurement approaches such as SKADnetwork, Google Privacy Sandbox and Media Mix tools is a plus.
Blend of creativity and metrics-driven approach to problem solving.
Experience managing seven-figure marketing budgets.
Passion for mobile games is a must.
Strong analytical and reporting skills.
Passion for and experience with using emerging technologies
Collaborative personality that thrives in a highly cross functional, cross-cultural environment
Comfortable working in a fast-paced, independent and highly dynamic environment.