APAC Ads B2B Product Marketing Manager

Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

Netflix is one of the world's leading entertainment services with over 247 million paid memberships in over 190 countries enjoying TV series, films, and games across a wide variety of genres and languages. Members can play, pause, and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

At Netflix, the Ads Product Marketing Team specializes in bringing our Ad products, measurement solutions, and buying methods (like Programmatic) to the B2B Advertising marketplace. 

Product Marketing plays a key role in developing go-to-market strategies for Ad solutions. You will work collaboratively and cross-functionally with the APAC Ad Sales and Measurement teams, global product marketing and product/commercialization teams, and other key stakeholders to define our product narrative. Our goal is to deliver products that meet (and exceed) the market’s needs and position them in a unique, compelling way that highlights the advantages that only Netflix can deliver. 

We are seeking a passionate, curious, and collaborative Ads Product Marketing Manager to join our growing Ad Product Marketing team.

Key Responsibilities

• Lead the definition and development of go-to-market efforts across new ad product solutions, specifically in the near term, for new programmatic capabilities and measurement solutions. Work to enhance existing offerings in close partnership with cross-functional stakeholders (ad product, marketplace operations, research, sales, UX, measurement, policy, etc). 

•  ~75% focus on supporting APAC programmatic & measurement efforts, with the remaining focus on extending the GTM plans and strategies for targeting and ad formats into APAC in collaboration with the US-based Global Product Marketing team.

• Be a trusted partner to the product, measurement, and sales teams, and assist in establishing a feedback loop that encompasses all necessary customer and market inputs to influence product development. 

• Identify and execute marketing needs to support products in the market (e.g. materials, demos, assets, etc) that bring solutions to life in a succinct and exciting way

• Work across teams to align on and incorporate product messaging across our narratives and marketing events and activations

• Collaborate cross-functionally (Comms, Ad Product, Marketing) to ensure a consistent Ads product narrative.

• Collaborate with Research teams to include audience and industry insights that can inform the development of new ad solution offerings and their positioning in the market. 

• Lean into other areas of the business, when needed, specifically across our Measurement products to enable more ways for our advertisers to track and evaluate success, as well as programmatic offerings to enable more ways for advertisers to buy into Netflix ads.

What We’re Looking For

• 5-7+ years experience in product marketing within the digital advertising and/or B2B Advertising space. Specific experience in GTM for Programmatic/Measurement products would be an added advantage.

• Experience in programmatic and the ad tech ecosystem

• Strong experience in partnering cross-functionally on product strategy, product positioning/narrative, and GTM launches

• Proven track record in regional product marketing roles balancing global consistency with local nuances

• Excellent communication and storytelling skills, with comfort in understanding research data

• Ability to collaborate in an environment that values team culture and inclusiveness.

• Excel at teamwork and have the ability to execute near-term business priorities while simultaneously building a long-term strategy for ad product marketing

• Have a strategic vision that is coupled with strong project management, planning, and organizational skills, including the ability to handle multiple projects simultaneously and to deliver work under tight timelines.

• High-level understanding of product growth and developing strategic roadmaps

• Demonstrated ability to create detailed and actionable Product Briefs

• A strong attention to detail and an eye toward using the 80/20 rule to address problems.

• Knowledge of the ad-supported streaming space and ad tech ecosystem

is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.