Senior Strategic Planner - Creative Labs
About the job
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About The Role
The Strategic Planner in Gojek Creative Labs is perfect for someone who is driven by curiosity about people, culture, and different ways of working. If you come from an agency background, this role will show you how the role of a strategist is becoming more important, dynamic, and exciting.
You will be exposed to how brand strategy can influence not only communication but also design, product experience, and also operations.
That’s why we are looking for people who are collaborative, resourceful, and able to stand up for your ideas in an environment that is always stimulating and never dull.
What You Will Do
- Help provide clarity and direction for marketing campaigns or initiatives
- To become the bridge between the Creatives and the marketing, media, social, design, product and research team
- Always bringing the consumer perspective into the creative process in Gojek by simply staying in touch with society and the trends that are changing it
What You Will Need
- You have at least 5 years of strategy experience in an agency or related environment
- Ability to deliver a clear, insight-based strategic recommendation in the form of a written brief
- Ability to support Creatives and Designers with relevant stimulus, routes, or advice
- Ability to visualize simple customer journeys in clear & compelling ways
About the Team
What is Creative Labs? A bunch of creative geeks? A cult of mad scientists? The truth is… we’re a combination of both! As part of the Gojek Marketing Team, we’re made up of Project Managers, Account Managers, Strategists, Copywriters, Graphic Designers, and Art Directors who work together to turn business objectives into creative outputs. Based in Jakarta, Indonesia, our main focus is to create the right communication - copy, visuals, medium included - to heighten user acquisition. We want to convey to as many people as possible the value of Gojek’s products in solving everyday problems - from food, transport, to payments - and easing our daily routines.
We prioritize an in-depth understanding of our target audience and craft all of our creative campaigns based on these findings. Some of these past campaigns include Foodiskon, Ramadan, “It’s OK To Be Lebay”, and J3K. Currently, our team has been working on a lot of innovation and promotional campaigns, which will help Gojek maintain our leadership in the market.
Unsurprisingly, our creative family comprises music enthusiasts, coffee connoisseurs, and movie buffs. Regardless of whether we’re working from home or the office, one of our favorite aspects of being a part of the Creative Labs fam is that we get to dress however we want! After all, fashion is a creative mode of expression 😎 If this sounds like a team you’d like to be a part of, we’ll save you a spot at the table.
About GoTo Group
GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.
About Gojek
Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.
About GoTo Financial
GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.
GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.
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About The Company
GoTo is the largest technology group in Indonesia, combining on-demand and financial services through the Gojek and GoTo Financial brands. It is the first platform in Southeast Asia to host these two essential use cases in one ecosystem, capturing a majority of Indonesian consumer household expenditure.
GoTo’s mission is to “Empower Progress” by offering an unparalleled selection of goods and services through a comprehensive merchant and partner network and promoting financial inclusion through its leading payments and financial services business.
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