Senior Product Marketing Manager (Multiple Positions)

2 Months ago • 4-6 Years • Marketing • $226,179 PA - $275,652 PA

About the job

5 skills required for this role

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sql

excel

market-fit

cross-functional

talent-acquisition

Job Description

This role will play a crucial role in ensuring the company's success. You'll be part of a team that's developing new solutions to new challenges. The responsibilities include researching and analyzing market conditions, gathering information and qualitative feedback from product management, sales, and global marketing stakeholders to create messaging and positioning around the product marketing strategy. Working with the Product Management team to understand the product strategy and features, and support product launches and optimize product conversion funnel via operation levers. Implementing marketing strategy to acquire new businesses to the platform and maintain ongoing engagement on the platform. Helping to evolve buyer definition and key positioning by gathering information on competitors, prices, sales, and methods of marketing and distribution. Working closely with cross-functional teams and liaison between product, marketing, and sales to help management drive go-to-market strategy. Producing external-facing content including pitch decks, webinars, datasheets, e-books, or demo videos across all funnel stages. Developing effective sales training materials, making it easy for sales and partners to understand our solution offerings and key positioning.

Must have:

Analyzing qualitative and quantitative data using Excel, R, SQL, and Salford Predictive Models (SPM)
Evaluating methodology, data integrity, and statistical soundness of external measurement
Managing multiple marketing projects simultaneously and working cross-functionally with stakeholders
Product marketing, including identifying the target audience for the business
Launching new products, services and/or programs

Perks:

100% premium coverage for employee medical insurance
75% premium coverage for dependents
Health Savings Account(HSA) with a company match
Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans
Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care
10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO)
10 paid sick days per year
12 weeks of paid Parental leave
8 weeks of paid Supplemental Disability
Mental and emotional health benefits through our EAP and Lyra
401K company match
Gym and cellphone service reimbursements

Responsibilities

About ByteDance Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content. Why Join Us Creation is the core of ByteDance's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At ByteDance, we create together and grow together. That's how we drive impact - for ourselves, our company, and the users we serve. Join us. About the Team Our team plays a crucial role in ensuring the company’s success. We seek people who are willing to learn and put in the effort to solve problems. Our challenges are not your regular day-to-day problems - you’ll be part of a team that’s developing new solutions to new challenges. It’s working fast, at scale, and we’re making a difference. We are looking for talents to join us on this exciting journey! Responsibilities Research and analyze market conditions and gather information and qualitative feedback from product management, sales, and global marketing stakeholders to create messaging and positioning around our product marketing strategy. Work with Product Management team to understand the product strategy and features, and support product launches and optimize product conversion funnel via operation levers. Implement marketing strategy to acquire new businesses to the platform and maintain ongoing engagement on the platform. Help evolve buyer definition and key positioning by gathering information on competitors, prices, sales, and methods of marketing and distribution. Work closely with cross-functional teams and liaison between product, marketing, and sales to help management drive go-to-market strategy. Produce external-facing content including pitch decks, webinars, datasheets, e-books, or demo videos across all funnel stages. Develop effective sales training materials, making it easy for sales and partners to understand our solution offerings and key positioning.

Qualifications

Qualifications Must have a Master's degree in Computer Science, Engineering (any), Business, Management, Business Analytics, Marketing, Economics, or a related field, and 4 years of related work experience; OR a Bachelor’s degree in Computer Science, Engineering (any), Business, Management, Business Analytics, Marketing, Economics, or a related field, and 6 years of postbachelor's, progressive related work experience. Must have 4 years of experience in the following skills: Analyzing qualitative and quantitative data using Excel, R, SQL, and Salford Predictive Models (SPM) to design customized tests, validate past optimizations or auction strategies, and identify opportunities for performance improvement; Evaluating methodology, data integrity, and statistical soundness of external measurement and providing consultations of measurement solutions including Marketing Mix Modeling, Multitouch Attribution, and foot traffic analysis; Managing multiple marketing projects simultaneously and working cross-functionally with stakeholders; Product marketing, including identifying the target audience for the business, analyzing the customer persona, and providing the value proposition, selling points, and relevant assets; and Launching new products, services and/or programs, including ensuring product-market fit, performing discovery-oriented market research, developing compelling value propositions, designing go-to-market strategies, and identifying sources of growth. Travel Requirement: Requires domestic travel up to 15%. Type: Full time, 40 hours/week Location: Bellevue, WA Salary Range: $226179 - $275652 per year To Apply, click the apply button below. Contact lpresumes@bytedance.com if you have difficulty submitting resume through the website. ByteDance Inc. is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At Bytedance, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. ByteDance Inc. is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at lpresumes@bytedance.com. #LI-DNI #IND-DNI

Job Information

【For Pay Transparency】Compensation Description (annually)

The base salary range for this position in the selected city is $226179 - $275652 annually.​
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.​
Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees: ​
We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care. ​
Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability. ​
We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.​
For Los Angeles County (unincorporated) Candidates:​
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:​
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;​
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and​
3. Exercising sound judgment.​