Senior Manager, Channel Engagement & Communications

At Wizards of the Coast, we connect people around the world through play and imagination. From our genre-defining games like Magic: The Gathering® and Dungeons & Dragons® to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That’s where you come in!

The Senior Manager, GTM Communications Strategy for the Wizards Play Network (WPN) will develop and lead critical communication initiatives that encourage and engage WPN retailers worldwide. This role will lead a team that owns crafting compelling messaging, managing communication channels, and delivering impactful content that supports retailer success and enhances their connection to Wizards of the Coast’s products and programs.

What You'll Do:

• Create and implement go-to-market (GTM) communication strategies that effectively promote WPN programs, services, and products to current and potential retailers.
• Align communication initiatives with Wizards of the Coast’s overall brand and product objectives.
• Lead and mentor a team responsible for crafting and implementing communication strategies, managing our communication platforms, and delivering program and business messaging to retailers.
• Manage and optimize communication platforms, including the WPN website, social media channels, and other retailer-facing communication outlets.
• Guide the creation of content that highlights new products, services, and programs across all product lines within the WPN.
• Develop communication cadences that balance frequency and depth, fostering sustained retailer engagement.
• Work closely with cross-functional teams, including game design studios, product marketing, and sales, to align retailer communication strategies with larger initiatives.
• Measure the effectiveness of communication strategies using analytics, retailer feedback, and critical metrics.
• Find opportunities to optimize communication efforts and report on results to leadership.
   

What You Bring:

• 7+ years of experience in marketing, communications, or related fields, with expertise in GTM strategies and communication channel management in retail or B2B environments.
• Demonstrated ability to lead and empower teams, with a consistent track record of remarkable results.
• Problem solver with excellent storytelling abilities, capable of creating unified messaging across diverse platforms.
• Familiarity with Magic: The Gathering, Dungeons & Dragons, or similar tabletop games is a plus.

Compensation Range (USD):

Starting: $ 130,500

Ending: $148,000
 

We are an Equal Opportunity / Affirmative Action Employer

The above is intended to describe the general content of and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and need to request an accommodation, please let your recruiter or coordinator know.

In compliance with local law, we are disclosing the compensation range for this role. The range listed is just one component of Wizards of the Coast’s total compensation package for employees. Employees may also be eligible for annual and long-term incentives. In addition, Wizards of the Coast provides a variety of benefits to employees. Here’s a look at what your benefits package may include: Medical, Dental & Vision Insurance, Paid Vacation Time & Holidays, Generous 401(k) match, Paid Parental Leave, Volunteer Program, Employee Giving & Matching Gifts Programs, Tuition Reimbursement, Product Discounts, and more.

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