About the job

Summary_{By Outscal}

Seeking a Senior CRM Manager with experience in retention channels like email, web-push, and app-push, strong analytical mindset, and a proven track record of increasing user LTV and retention rates. You'll be responsible for generating hypotheses for marketing strategies, launching promotional campaigns, and collaborating with technical specialists to optimize user experiences.

Social Discovery Group (SDG) is a global technology company that builds apps at the intersection of dating, social, and entertainment. The company's portfolio includes 70 social discovery platforms with a focus on AI, game mechanics, and video streaming. We actively support and invest in social discovery startups worldwide through our CVC fund.

More than 500 million people in 150 countries enjoy our products, and we strive to have ten times as many.

SDG invests in social discovery technology startups around the world. Our Investments include Open AI, Patreon, Flo, RAW, EVA AI, Clubhouse, Magnet, Woebot, Flure, Astry, Coursera, Academia, Harbour, Space, Auto1, DocSend, AppAnnie, Rapyd, Boom Supersonic, Trading, View, K-Health and many others.

We solve the problem of loneliness, isolation, and disconnection with the help of digital reality.

Our digital nomad team of more than 1200 professionals works all over the world. Together, we are solving the prevalent problem of loneliness and shaping Social Life 3.0 — a new digital reality where people will be able to fulfil their needs for communication and attention from other people and artificial life forms.

Our teams of digital nomads live and work remotely from Cyprus, Malta, the USA, Thailand, Indonesia, Hong Kong, Japan, Australia, Poland, Israel, Turkey, Latvia and many others.

We are looking for a Senior CRM Manager to join our core Marketing team.

Your main tasks will be:

Increasing the Lifetime Value (LTV) and Retention Rate of users
Generating hypotheses for marketing strategies
Creating and launching promotional campaigns, as well as providing detailed reports and presentations
Planning and designing regular email communications
Segmenting the audience based on various criteria
Analyzing the results of campaigns and user interactions
Setting up and optimizing trigger-based marketing automation sequences
Conducting A/B tests to optimize campaigns and user experiences
Collaborating with user experience (UX) designers, copywriters, and the development team to ensure cohesive and effective marketing strategies.

We expect from you:

Experience working with a large subscriber base (500,000+ subscribers) through retention channels (email, web-push, and app-push)
Experience collaborating with technical specialists (developers, testers, designers, analysts) to assign tasks
Understanding of HTML basics
Understanding of metrics such as OR, CR, CTOR, LTV, EROI, and Retention
Analytical mindset
Experience with graphic editors (Photoshop or similar) would be considered as a plus
Fluent Russian
English B2 or higher

What do we offer:

REMOTE OPPORTUNITY to work full time;
Vacation 28 calendar days per year;
7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;
Bonuses up to $5000 for recommending successful applicants for positions in the company;
Full payment for professional training, international conferences and meetings;
Corporate discount for English lessons;
Health benefits. If you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee, according to the paychecks. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children);
Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;
Internal gamified gratitude system: receive bonuses from colleagues and exchange them for time off, merch, team building activities, massage certificates, etc.