Our Story
Building a new company in the recession of 2007 was no ordinary task. Yet with passion and foresight, we charted our course, helping to transform the way consumers engage with their phones.
Over the last 17 years, InMobi has built a global Advertising Platform that powers our customers’ growth by helping them engage their audiences and drive real connections.
InMobi has also built a second unicorn, Glance, which is advancing digital consumption and creating a new wave of disruption. Present on 400M devices across India, SEA, Japan and the US – Glance is one of the largest content platforms globally with~200M daily active users.
Our Culture
InMobi’s culture is centered around thinking big, being passionate and accountable, and taking ownership with the freedom to make a difference in a flat organization. You will work with a very capable and ambitious peer group who will welcome you with an open heart and go the extra mile to make you successful. We believe that learning is a lifelong commitment, so we invest significantly in your development using internal and external resources. We also provide a strong career path that can help you grow either in the same or different functions using the InMobi Live Your Potential program.
We welcome you to be a part of this exciting journey of reimagining advertising.
The Team
Striking a perfect balance between creativity and analytical thinking, the content marketing team for APAC ensures to bring forth InMobi’s voice to advertisers and marketers in the region with thoughtful marketing campaigns. The team owns the content marketing strategy, planning and execution, and works with other units for the integrated marketing planning and strategy, design and video production, and digital marketing efforts.
What We’re Looking For
- A bachelor’s degree in Business, Journalism, English, Communications, or any related field
- 3-5 years' experience writing B2B2C marketing content with knowledge of advertising, branding, and ad tech. Should be able to think with a consumer-out approach. Please note that if you have fewer years of experience and match the skillset, we would still be happy to hear from you.
- Must be skilled in long-form and short-form content creation that is derived from and supported by a strong SEO/SEM optimization and PPC strategy
- Ability to consider multiple sources of input for development and refinement of content; comfortable taking constructive input and using it to iterate and improve the finished product
- Track record of clear, successful communications on complex topics (portfolio required)
- Excellent writing, editing, and research skills
Additional Skills We Would Love to Have
- Experience in creating content for a new category
- Advanced knowledge of SEO, content strategy, and marketing research
- Experience working with tools such as SEMRush for keyword research and content gap analysis to write articles that would include the right keywords and rank within the first page of Search Engines
- Great presentation skills with a flair for narration and storytelling
- Strong research and analytical skills
Roles and Responsibilities
- Communicate product messaging through pointed, accurate, and compelling content across blogs, case studies, web pages, emails, ads, reports, search descriptions, and other collateral
- Suggest and implement SEO best practices to drive organic traffic to the brand
- Conduct research to understand and stay abreast of industry trends
- Stay up-to-date on latest content writing and marketing trends
- Develop product knowledge and understand the nuances of communicating for a fast-growing technology brand
- Repurpose content into multiple assets for various channels to maximize reach
- Monitor performance and consistently improvise on existing formats and channels
- Propose, implement, or lead improvements in the content marketing strategy, plan, and process
- Take complete ownership and collaborate with multiple teams such as sales, client services/solutions, design, digital, and product marketing
This Role is Perfect for You If
- You are a great listener, and you have a knack for asking the right questions to frame the right story.
- You are optimistic, easy to work with, and good at setting the right expectations and boundaries.
- You are good at prioritizing, planning, and taking ownership of tasks.
- You have experience working on essential content tools.
- You have written high-performing blogs, articles, or ads previously. Bonus points if you are well-versed in SEO and research.
- You love storytelling, words are how you frame your thoughts, and you are obsessed with punctuation and grammar.
- You have a knack to deliver compelling stories, build relevant narratives, and drive real connections with content.
The InMobi Culture
At InMobi, culture isn’t a buzzword; it's an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences.
We thrive on challenges and seize every opportunity for growth. Our core values of thinking big, being passionate, showing accountability, and taking ownership with freedom —guide us in every decision we make.
We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.
InMobi is proud to be an Equal Employment Opportunity and we make reasonable accommodations for qualified individuals with disabilities.
Visit https://www.inmobi.com/company/careers to better understand our benefits, values and more!
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