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Program Manager, Waze Marketing

Program Manager, Waze Marketing

3 Hours ago • 5 Years + • Editorial • Product Management

About the job

4 skills required for this role

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cross-functional-collaboration

content-strategy

cross-functional

game-texts

Job Description

As a Program Manager for Waze's Product Program team, you'll shape user engagement with the Waze brand through in-app content. You'll collaborate with product and engineering teams, developing operational plans for projects ensuring content aligns with product roadmaps and user journeys. Responsibilities include defining content program objectives, prioritizing initiatives, driving the creation of high-impact content, working with creative teams and partners, tracking key metrics to optimize content, and keeping content fresh. You'll manage global web properties and digital products, advocating for creative excellence and brand consistency. The role requires strong cross-functional collaboration and experience in managing content creation across various formats.

Must have:

5+ years experience in project production
Experience in strategy or product development
Cross-functional team collaboration
Content program definition and prioritization
High-impact content creation and optimization

Good to have:

Experience with product partner agreements
Familiarity with new technologies
Agency or vendor management experience

Perks:

Bonus
Equity
Benefits

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Minimum qualifications:

Bachelor's degree or equivalent practical experience.
5 years of experience in leading the production of projects from creative to launch.
Experience in strategy or product development.

Preferred qualifications:

Experience working with cross-functional teams and communicate concepts and production approach to various stakeholders.
Experience working with product partner agreement.
Experience in new technologies and build on investigative learnings to optimize web experiences for Waze users.
Ability to navigate ambiguity, interpret and prioritize information, and grow in a changing, deadline motivated, technical work environment.
Ability to lead projects with minimal direction
Ability to facilitate and manage cooperation between all disciplines.

About the job

Waze Marketing is responsible for creating the overall Waze experience starting with the brand, messaging, communications, design, social media, multi-media and more. As part of the product team, we work side by side with R&D to initiate and create new projects and products. We strive for simple, leveled up communications and excellent brand management. We are looking for self-starters with an entrepreneurial edge, and a strong inclination towards design and visual.

As a Program Manager for the Waze Product Program team, you will shape how users engage with the Waze brand through in-app content. You will be creating impactful user experiences and collaborating effectively with product and engineering teams and develop operational plans for projects. You will collaborate closely with product teams to ensure content aligns with product roadmaps and user journeys. You will be working cross-functionally, and contribute to the overall goals for Waze's product programs, ensuring they meet key business objectives, leveraging market research and cultural insights. You will design content programs and set goals that support Waze priorities. You will plan goal alignment, content strategy, experimentation, timelines, creative development, agency or vendor management, and cross-functional collaboration to drive successful program outcomes. You will be an advocate of creative excellence and brand consistency, and inspire both internal and external teams to deliver exceptional work, and will manage global web properties and digital products. Your experience in managing global web properties and digital products will be essential in this role.

Waze is where people and technology meet to solve transportation challenges. It's a platform that empowers users to contribute road data and edit Waze maps to improve the way we move about the world. As the social navigation pioneer, Waze leverages mobile technology and a passionate global community to redefine expectations of today’s maps.

The US base salary range for this full-time position is $135,000-$200,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about .

Responsibilities

Define content program objectives, prioritize
initiatives, and secure cross-functional support across product, engineering and marketing teams by effectively communicating the value of content programs to the user experience and Waze overall goals.
Drive the creation of high-impact content by proactively identifying
resource needs and establishing robust operational frameworks to facilitate the production of innovative and engaging content across all formats (text, images, videos, etc.).
Work closely with creative, producers and implementation partners to ensure seamless content integration, alignment with the product roadmap, and a cohesive user experience.
Track key metrics to measure content effectiveness, identify areas for improvement, and optimize content for user engagement and retention.
Keep content fresh by regularly updating content strategy, campaign information, recommending new features, and responding to user feedback and evolving program needs.

View Full Job Description

$135.0K - $200.0K/yr (Outscal est.)

$167.5K/yr avg.

Worldwide

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About The Company

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