HEAD OF UA

6 Months ago • All levels • Marketing • Undisclosed

Job Summary

Job Description

Lead UA team for gaming company, manage budget, drive player acquisition & retention. Strong experience in gaming industry required.
Must have:
  • Senior UA Role
  • Gaming Industry
  • Budget Management
  • Data-Driven Decisions
Good to have:
  • ASO Experience
  • Cross-Functional
  • Innovation Tactics
  • Growth Optimization
Perks:
  • Team Leadership
  • Industry Engagement

Job Details

Job description

Introduction:

Still haven’t found your dream job? Join team Huuuge!

Huuuge Games is a gaming company on a mission to empower billions of people to play together and transform mobile gaming into a massively social experience.
Become a part of an exciting adventure bringing fun & truly social experience to millions of players around the world from our office in Warsaw. We are an in-office first company and we work in a hybrid, 3 days from office mode.

Why do we need you?
We are on the lookout for new talent because we are launching several exciting new projects and want to ensure we have the best team in place to make them a reality. The new team member will play a crucial role in our development process, bringing fresh ideas and expertise to our collaborative environment.

By joining us, you will have the opportunity to work in a dynamic and innovative team, contribute to the creation of cutting-edge games, and make a significant impact on our global community of players. Your role will be integral in helping us achieve our vision of connecting millions of players around the world through fun and engaging experiences.

If you're ready to take on the challenge and be part of something truly special, we'd love to hear from you!

What will you do?

  • Industry Engagement: Stay connected with the gaming industry, keeping up-to-date with the latest trends, technologies, and innovations. Implement cutting-edge strategies to maintain our competitive edge.

  • Budget Management: Oversee and manage the UA budget, allocating resources effectively between different games and channels to maximize ROI.

  • Team Leadership: Lead a team of UA professionals, providing guidance, support, and mentorship to help them achieve the best possible results. Foster a collaborative and high-performance team environment.

  • Performance Management: Monitor and analyze performance metrics across all UA and RT campaigns. Take proactive actions to optimize performance, including making necessary adjustments and implementing new strategies.

  • Strategic Planning: Develop and execute comprehensive UA strategies to drive player acquisition and retention. Work closely with cross-functional teams to align UA initiatives with overall business goals.

  • Innovation Implementation: Identify and implement innovative UA tactics and technologies to enhance our player acquisition efforts. Stay ahead of industry developments and integrate new tools and methodologies.

  • Cross-Functional Collaboration: Work closely with Creative, ASO (App Store Optimization), and Product teams to ensure alignment and achievement of user acquisition goals. Foster seamless communication and collaboration to drive successful UA campaigns.

  • Growth Optimization: Continuously identify opportunities for growth to enhance traffic efficiency. Actively launch and test new engagement channels to optimize user acquisition efforts and drive player growth.

Job requirements

What do we expect from you?

  • Proven experience in a senior UA role within the gaming industry.

  • Exceptional leadership skills with experience managing and developing high-performing teams.

  • Strong understanding of the gaming market, player behaviours, and industry trends.

  • Demonstrated ability to manage large budgets and allocate resources effectively.

  • Analytical mindset with the ability to interpret data and make data-driven decisions.

  • Excellent communication and interpersonal skills.

  • Ability to thrive in a fast-paced, dynamic environment.

What's in it for you?

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About The Company

Huuuge is an international free-to-play games developer and a global publisher of digital games on mobile and web platforms, with a mission to empower billions of people to play together, as part of the Huuuge vision to transform mobile gaming into a massively social experience. 


In order to continue building one of the global leaders in real-time, free-to-play mobile gaming, Huuuge aims to redefine the user experience by offering best-in-class live operations and innovative social features in its games.


Huuuge is one of the fastest-growing mobile game developers, having generated annual consolidated revenue growth of 30.6% in the period between 2017 and 2019 (CAGR). The Company develops and publishes its games globally and its users play its games in almost every country in the world.


Huuuge’s major areas of operations are development and publishing. Development encompasses all activities related to the development of new games. Huuuge has a proven track record of developing successful games within the social casino subgenre through its systematic development process. Publishing encompasses activities from the launch of a game onwards, including relationship building with distributors, marketing and continuous post-launch game optimization.


As of September 30, 2020 Huuuge had 4.74 million Monthly Active Users (“MAU”) compared to 3.98 million, 3.72 million and 3.32 million as at calendar year end 2019, 2018 and 2017, respectively.

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