Performance Planning Associate Director

Are you ready to re-invent digital marketing?  At Performics, we’re accelerating the great missions of our clients—brands like Samsung, Reckitt Benckiser, Hewlett Packard, Hyatt, Twitter and Rolex —in the ever-evolving world of search engine marketing, display media, social media and affiliate marketing. 

If you’re ready to move at the speed of Google, Facebook, and Twitter, have an entrepreneurial spirit, and get excited about finding smarter ways to do things, we’d love to meet you.  We’ll give you the tools, support, and freedom to lead, innovate and grow.  In fact, Advertising Age, Crain's and Tribune have named Performics a "Best Place to Work," and Forrester Research dubbed us one of 2012's "Top Digital Agencies."  

Overview:

Reporting into VP, Client Solutions the Performance Planner optimizes Performance Marketing investment against business outcomes to drive ROI for Performics’ clients.  The Planner’s role is to design best-in-class Performance programs and rally channel teams around innovative strategies and best practice tactics to deliver forward-thinking Performance Marketing solutions.

An agency advocate

Ensure that Performics is represented in the appropriate way across the region, including:

• Product Leadership & Innovation
• Brand Marketing
• Strategic planning
• Client partnerships
   

Key outcomes will include:

• Healthy relationships across client organization
• Performics has a strategic seat at the table when developing strategy and commercials
• A clear understanding of the agency business and our role within the client group
• A strong connection with Performics local markets to understand needs and respond to them
• Spot and exploit opportunities to elevate the Performics brand both internally and in the client organization 
• Build long term, mutually beneficial, partnerships across the client and Publicis organization
• Continually communicate opportunities to optimise team structure and capability to deliver against client goals

Planning Excellence

• Campaign response, design and justification to deliver recommended approach to local teams
• Extract meaning from data to simplify and provide context to our clients on planning and investment decisions
• Ongoing project management including the marshalling of budgets and the briefing of campaigns
• QA local plan delivery against data points and test & learn agenda
• Work with the Analytics team to ensure metrics and measurement mirror our clients’ business objectives
• Creative problem solving, analytical reasoning skills and taking ownership of challenges to the point of resolution
• Liaison between Publicis Media practice areas, Publicis Groupe functions and partner agencies to exploit opportunities to develop planning approach
• Facilitate the development and documentation of best practices for improving planning at a global, regional and local level
• Provide training and learning material to the network where necessary
• Interface regularly with markets to understand needs and respond to them
• Interface regularly with global Performics team to contribute to strategy and understand global objectives
• Partner with Starcom client team to understand account strategies and align digital marketing to drive cohesive marketing plans focused to hit to business goals

Client Leadership

• Develops a cadence of merchandising materials that supports Performics accomplishments and reinforces innovative thinking within the client’s marketing organization
• Develops and fosters account relationships. Working towards 100% account retention within a defined portfolio of accounts
• Continually refreshes and invigorates essential program strategies to ensure they continually deliver best in class results and have the support of key client stakeholders
• Develops a complete understanding of each client’s goals, markets, needs and expectations of Performics and proactively solve client business problems
• Attends client meetings on ongoing basis and maintains a high level of in-person visibility for local clients
• Prepares and delivers strategic presentations to senior level clients to report out results and build consensus for key projects
• Solves client problems and uses conflict management skills within a professional environment
• Interfaces with other department leads to share ideas, communicate offerings, and to identify new solutions for clients
• Maintain strong relationships with the Performics network and ensure global delivery excellence
• Keeps senior management apprised of key opportunities, potential risks and other nuances which affect business health
• Coordinates with sister agency in all aspects of program operations, planning, and execution

Team Leadership & Development

• Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity
• Motivates, leads, and manages local teams, working collaboratively to drive programs that meet clients’ business objectives
• Drives adoption of account management best practices by example setting, positive reinforcement and behavioral correction
• Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members

Minimum Qualifications:

• In depth understanding of digital marketing landscape and best practice
• Proficient in data driven digital marketing programs
• Extensive knowledge about the consumer electronics industry (mobile)
• Experience implementing digital performance media programs
• Experience collaborating with multiple stakeholders to hit revenue targets
• Working with cross functional teams to achieve common target
• Strong communication and relationship building experience
• Proficient in English
• Travel 10-15%