Marketing Specialist - Korea

1 Month ago • 5 Years + • Marketing

About the job

Job Description

Electronic Arts is seeking a Marketing Specialist in Seoul, South Korea, with 5+ years of experience in digital marketing, gaming, tech, or global brands. Responsibilities include collaborating with the Korea marcomms lead and global teams to develop and execute marketing campaigns for EA titles. This role involves GTM planning and activation, performance tracking and reporting, asset management, agency management (creative, events, media, PR, influencer, community), and building partnerships. The ideal candidate will possess strong creative skills, experience with social media and influencer marketing, and fluency in Korean and English. A passion for EA games and the football industry is preferred.
Must have:
  • 5+ years relevant experience
  • Creative campaign development
  • Agency management expertise
  • Player and market insights
  • Social media & influencer marketing
  • Korean & English fluency
  • Marketing performance measurement
Good to have:
  • Passion for Football/EA games
  • Problem-solving skills
  • Live service marketing planning
  • Experience with culturalized campaigns

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

Key Responsibilities

  • You will work with Korea marcomms lead, Korea and Asia /Global CFX team including commercial, brand marketing and franchise team, Establish important marketing beats to meet business and brand expectation

  • You will be the first contact point person and manage day-to-day communication for EA title(s)/product(s), Ensure the GTM planning and activation excellence

  • You will track, assess campaign performance and reporting to relevant partners

  • Manage brand and campaign asset approvals development

  • You will work with Korea Marcomm Lead and build prioritized culturalized campaign development for EA games label for the launch, holiday, new update season

  • You will work with global brand and APAC marketing team to ensure best marcom activation

  • Partnership with EA global and localization team to create assets and and management

  • You will work support Korea Marcomm lead, to develop partnership with brand, platform, media partners in Korea to find best-touch points

  • You will manage multiple marketing agencies - creative, event, media, PR, influencer, community

  • You will manage important performance metrics in relate to use acquisition, engagement and revenue

Skill Requirements

  • Bachelor's degree and equivalent 5+ years of practical relevant experience in digital marketing/ gaming / Tech / global brand

  • Experience of creative campaign ideas and editorial development experience

  • Experience developing insights from players and market

  • Experiences manage agency, Attention to detail for negotiation and fluent execution

  • Experience manage social media, community channels and influencer marketing

  • Experience Measurements of Marketing performance for multi-products

  • Language proficiency in Korean and English

Preferred Skills

  • Passion for Football, EA game, Creative, player first mindset

  • Problem solving mindset - Efficient collaboration with multiple partners from development, brand and marketing team and external partners for players

  • Prioritizing skills of live service marketing planning - understanding of live service strategy and capturing player insights from the previous campaign/cases

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About The Company

We exist to inspire the world to play. We put our people first, and we thrive off their diversity in our innovative technology and immersive storytelling. We’re doing the work to give everyone the space to be their full selves while giving back to our community, no matter where you’re working from. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and transform the future of gaming. Join us.

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