Director, Head of Marketing

Craft:

Job Description:

POSITION TITLE:

Director, Head of Marketing, Unannounced Title - Blizzard Entertainment

BACKGROUND:

Blizzard has been a leader in entertainment for over 30 years, with millions of passionate fans globally. As our franchises expand into more realms, so too must our social reach, engagement, and conversation. We are seeking a candidate who will lead the release and growth of an innovative new title that will redefine its genre and captivate players globally. 

YOUR MISSION:

As the Director, Head of Marketing for the unannounced title, you will be the driving force for strategy and execution across all marketing functions – from, announce, to launch, to rapid growth. This role will have a thought leadership position inside the organization, playing a key part in building the new game’s brand. They will lead and drive critical functions that will enable the game to acquire, engage and delight players all over the world.

RESPONSIBILITIES:

The ideal candidate will have deep consumer marketing experience at an agency or on the client side in the gaming, entertainment or tech industries. They have demonstrated strategic and creative prowess, as well as business acumen. This position requires an expert in marketing who is a proactive self-starter constantly looking to push the envelope with innovative and clever ideas to grow and delight global player communities. They will have familiarity with all aspects of games marketing – brand marketing, product marketing, user acquisition, growth and engagement marketing, partnerships, PR, creative, and beyond. 

Responsibilities:

• Lead overall marketing for the new title, from pre-launch, to launch, to growth at a massive scale 

• Own marketing strategy development and execution for the title that allow it to deliver its acquisition and engagement goals – across all marketing channels and levers 

• Conceptualize and lead high-impact and innovative campaigns that inspire players globally and shape culture 

• Directly manage individuals and agencies in the areas of product marketing, brand marketing, influencer marketing, community and social media 

• Cross-functional leadership to align and drive marketing initiatives across performance marketing/UA, growth marketing/CRM, creative, partnerships, dev/game team, international, comms/PR, finance, product management, analytics, research, partnerships, and beyond

• Be the marketing leader that aligns stakeholders at all levels of the organization, including company senior leadership

• Analyze player KPIs and business results to inform strategies, drive agile iteration of plans, and double down/scale back on initiatives to grow impact 

Requirements:

• Experience in Product Marketing, Marketing Strategy, Brand Marketing or Integrated Marketing within a top tier game studio, developer, or publisher 

• Success delivering business results, innovative creative, and delighting playing communities 

• Demonstrated results managing sizable marketing investments and aligning large cross-functional teams 

• Direct experience leading marketing across all stages of a product’s lifecycle, from announce, pre-launch, launch, and large scale growth 

• Experience collaborating within a large organization, driving creative work with multiple internal departments and 3rd party agencies/ partners

• Passion for games and cutting edge games marketing 

• Experience managing direct reports and working with 3rd party agencies – inspiring and empowering leader to teammates they directly and indirectly manage 

• Ability to effectively engage, motivate, and influence internal/external stakeholders and all levels the company with exceptional skills in preparing and presenting materials across varying audiences

• Bachelor’s degree in communications, journalism, public relations, or marketing or equivalent field.

OUR WORLD:

At Blizzard Entertainment, we pour our hearts and souls into everything we create. Best known for iconic video game universes including Warcraft, Overwatch, Diablo, and StarCraft, we’ve been creating genre-defining games for millions of players around the world for more than 30 years. We’re on a quest: bring our dreams to life and craft the most epic entertainment experiences…ever. Hard work, iteration and polish go into the Blizzard “secret recipe,” but the most important ingredients come from talented people who share our vision. If that sounds like you, join us.

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.

Rewards

We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!  Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company.  You can learn more by visiting .

About King

At King, we’re Making the World Playful. Heard of Candy Crush? We’re the creators behind it. With game studios in Stockholm, Malmö, London, Barcelona and Berlin, and offices in Dublin, San Francisco, New York, Los Angeles, and Malta, we have a 20-year history of delivering some of the world’s most iconic games in the mobile gaming industry and are on a mission to level-up the little moments for our more than 200 million active monthly users. But we aren’t just crushing it with candies, we’re also behind Farm Heroes, Bubble Witch, Pet Rescue and loads of other sweet games. As a leading interactive entertainment company for the mobile world, King is part of Activision Blizzard, which was recently acquired by Microsoft.