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Import Planning Manager

Import Planning Manager

23 Minutes ago • All levels • Campaign Management

About the job

3 skills required for this role

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budget-management

innovation

cross-functional

Job Description

The Import Planning Manager at Netflix acts as a bridge between international campaigns (UCAN, LATAM, EMEA) and their implementation in APAC markets. This role requires building strong relationships with marketing stakeholders in export markets, providing regional input on campaign strategies, creative development, and scheduling. Responsibilities include understanding APAC market nuances, optimizing campaign execution for regional success, leading cross-functional collaboration, and analyzing campaign performance. The role also involves regional marketing hub responsibilities, overseeing brand initiatives, product marketing communications, and gaming strategies. Proactive identification of titles for APAC import and optimizing workflows are also key responsibilities. The position is based in Singapore.

Must have:

Strategic partnership with international teams
Deep understanding of APAC markets
Campaign strategy and execution expertise
Cross-functional collaboration skills
Data analysis and performance reporting

Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

Overview

The Import Planning Manager is the cornerstone between campaigns emanating from UCAN, LATAM and EMEA, and campaigns for those titles in APAC markets. Through long-lead strategic partnership with campaign lead(s) in the home market, the Import Planning Manager will identify, prioritise and contribute to the strategic development of APAC import campaigns - ensuring that import campaigns are best set up for success to drive business impact in APAC.

As a regional thought partner to APAC XF Marketing teams, and a regional representative for XF Marketing teams based in UCAN, LATAM and EMEA, the Import Planning Manager will focus on the below five core areas of responsibility. The position is based in Singapore.

Key Responsibilities:

STRATEGIC PARTNERSHIP

Build strong working relationships with key Marketing stakeholders in export markets across UCAN, LATAM and EMEA.
Inform upstream strategy for import title campaigns, acting as pan-APAC campaign lead during early strategic development - responsible for voicing the perspective & needs of APAC markets, as relates to campaign strategy, positioning, the creative suite and/or scheduling.
In close partnership with campaign lead(s) in the home market, provide regional input into campaign briefs - setting campaigns up for success to resonate in APAC.

IMPORT CAMPAIGN HUB

Strong APAC IQ/EQ, ability to distill the complexities of the region ex-APAC.
Proactively seek to understand APAC market strategies, nuances and ambitions for import campaigns, ensuring that campaign lead(s) in the home market are aware of, and aligned with, this information.
Throughout campaign development and rollout, focus on strategic & creative efficency across APAC: identifying great ideas that can scale, and being able to socialise, absorb, organise and address cross-functional feedback for the benefit of campaign lead(s) in the home market.
Maintain an overview of global core campaign ideas and champion the opt-in and/or execution of those ideas within APAC.
Strong understanding of import campaign execution in region, which can be consolidated & communicated to regional partners, e.g. Content & MarComms LT.

REGIONAL MARKETING HUB

Strong APAC IQ/EQ, ability to distill the complexities of the region ex-APAC.
Full knowledge of the global content slate & key business initiatives.
Holistic purview on APAC market strategies, nuances and ambitions for new/ongoing slate initiatives, alongside broader business initiatives.
Strong understanding of non-single-title project execution in region, which can be consolidated & communicated to regional partners / LT.
Lead, distill and socialise project inspiration, performance and learnings.

REGIONAL CENTREPOINT FOR BRAND, ADS, GAMING & PRODUCT MKTG

Regional point person for centralized Brand initiative input & comms.
Regional leadership of Product Mktg comms & partnership with Ads team.
Proactive approach in Gaming oversight for the region.
Pan-APAC Marketing lead for live programming initiatives.
Pan-APAC Marketing lead for global initiatives (e.g. TUDUM, Geeked Week).

TITLE & CAMPAIGN ANALYSIS

Through long-lead planning, proactively identify titles for APAC import and socialise title-specific detail to best equip teams for decision-making and budget allocation.
Lead, distill and socialise import campaign performance and learnings.

WORKFLOW OPTIMISATION

Seek innovation opportunities in the way that we work cross-functionally on import campaigns by identifying new workflows to bring optimisations and efficiencies.

is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

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About The Company

Netflix

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Netflix is one of the world's leading entertainment services with over 247 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.