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Growth Science Business Analyst, YouTube Marketing

Growth Science Business Analyst, YouTube Marketing

1 Month ago • All levels • Data Analyst

About the job

2 skills required for this role

Add these skills to join the top 1% applicants for this job

sql

forecasting-budgeting

Job Description

Google's leadership team hand-picks thorny business challenges, and members of BizOps work in small teams to find solutions. As part of this team you fully immerse yourself in data collection, draw insight from analysis, and then zoom out to develop compelling, synthesized recommendations. Taking strategy one step further, you also persuasively communicate your recommendations to senior-level executives, roll-up your sleeves to help drive implementation and check back-in to see the impact of your recommendations. The APAC Platforms and Growth team is on a mission to connect users to the magic of YouTube, full-funnel lifecycle programs across owned and operating marketing inventory to drive awareness, acquisition, retention, and engagement channels of core product offerings. The role of the Platforms function is to build the channels, tools and operations, working with the Growth team who drive deep end-to-end acquisition and retention for our most strategically important product areas. Responsibilities: Design and develop regional performance scorecards and reports to monitor key on-platform metrics and trends across priorities business areas. Analyze user behavior on our platform by conducting in-depth analysis of user interactions across key areas of the business to identify opportunities for improvement. Collaborate in quarterly planning and forecasting, providing data-driven recommendations to prioritize campaigns and optimize finite inventory and impression caps. Monitor and analyze campaign performance across initiative teams; providing actionable recommendations to stakeholders to optimize inventory. Design and implement new dashboards and BI tooling, empowering marketers to self-serve various cuts of data for informed decision-making. Collaborate with stakeholders to understand data requirements and provide ongoing support and training.

Must have:

Bachelor's degree in a research or quantitative field
Experience designing, scoping, executing, and delivering research and analysis projects
Experience managing research and measurement agencies
Experience translating research findings and insights into marketing recommendations
Experience with SQL techniques or exposure to data modeling or machine learning concepts, scripting, or data dashboard

Good to have:

Experience with qualitative research methods and approaches, designing experiments, analyzing data from experiments and summarizing findings
Passion for the web video/YouTube ecosystem and digital culture or experience in eCommerce or subscription business
Familiarity with data pipeline tools, data warehousing, or infrastructure processes

Minimum qualifications:

Bachelor's degree in a research or quantitative field (e.g., Social Sciences, Statistics, Mathematics, Bioinformatics, Economics, etc.) or equivalent practical experience.
Experience designing, scoping, executing, and delivering research and analysis projects.
Experience managing research and measurement agencies.
Experience translating research findings and insights into marketing recommendations.
Experience with SQL techniques or exposure to data modeling or machine learning concepts, scripting, or data dashboard.

Preferred qualifications:

Experience with qualitative research methods and approaches, designing experiments, analyzing data from experiments and summarizing findings.
Passion for the web video/YouTube ecosystem and digital culture or experience in eCommerce or subscription business.
Familiarity with data pipeline tools, data warehousing, or infrastructure processes.

About the job

The APAC Platforms and Growth team is on a mission to connect users to the magic of YouTube, full-funnel lifecycle programs across owned and operating marketing inventory to drive awareness, acquisition, retention, and engagement channels of core product offerings. The role of the Platforms function is to build the channels, tools and operations, working with the Growth team who drive deep end-to-end acquisition and retention for our most strategically important product areas.

Responsibilities

Design and develop regional performance scorecards and reports to monitor key on-platform metrics and trends across priorities business areas.
Analyze user behavior on our platform by conducting in-depth analysis of user interactions across key areas of the business to identify opportunities for improvement.
Collaborate in quarterly planning and forecasting, providing data-driven recommendations to prioritize campaigns and optimize finite inventory and impression caps.
Monitor and analyze campaign performance across initiative teams; providing actionable recommendations to stakeholders to optimize inventory.
Design and implement new dashboards and BI tooling, empowering marketers to self-serve various cuts of data for informed decision-making. Collaborate with stakeholders to understand data requirements and provide ongoing support and training.

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About The Company

Google

3001 Active Jobs

A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.