Content Creation: Develop clear, concise, and compelling copy for a range of materials, including marketing collateral, web content, social media, email campaigns, and product documentation
Brand Consistency: Ensure all written content adheres to Tesla's brand guidelines and maintains a consistent tone, style, and messaging across various communication channels
Competitor awareness: Stay informed of industry trends, competitor strategies and customer preferences, using insights to inform content creation
Collaboration: Collaborate closely with cross-functional teams, including Marketing, Design, and Product to understand project objectives and contribute creative ideas that align with business goals
Editing and Proofreading: Review and edit content for accuracy, grammar, and adherence to Tesla's standards, ensuring a high level of quality and professionalism
Optimise copy for search and scanning: Implement SEO best practices to enhance the discoverability and ranking of Tesla's online content, driving organic traffic and engagement
Performance Analysis: Dig into the data, extracting insights and implementing learnings in future content development
Education: Bachelor's degree in English, Journalism, Communications, Marketing, or a related field
Writing Experience: Minimum of 5 years of professional writing experience, with a strong portfolio showcasing a variety of written materials. Exceptional creative writing skills with the ability to craft engaging, persuasive, and clear copy that resonates with diverse audiences
Detail-Oriented: Meticulous attention to detail and commitment to producing error-free content
Adaptability: Ability to work in a fast-paced environment, juggle multiple projects, and meet deadlines while maintaining the highest quality standards
SEO Knowledge: Familiarity with SEO principles and best practices to optimise content for search engines and improve online visibility
Experience with localisation: Understanding and adapting content to meet the needs of diverse markets and their customers’ expectations
Tech Savvy: Proficiency with digital content management systems, basic HTML, and familiarity with content marketing tools and platforms
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