E-commerce Marketing Manager - ESL Shop

At EFG (ESL FACEIT Group) we create worlds beyond gameplay where players and fans become community. We pride ourselves in having a corporate social responsibility which is that “IT’S NOT GG (Good Game), UNTIL IT’S GG FOR ALL”. We are passionate about the culture we foster that ultimately helps to create and shape the world of esports, gaming tournaments, leagues, events and holistic ecosystems staged for our millions of players, fans and heroes.

ESL Shop is the premier destination for ESL and DreamHack merchandise, offering a diverse range of apparel and hardware tailored for gamers and esports enthusiasts. To fuel our continued growth, we are seeking a dynamic E-commerce Marketing Manager to develop and execute strategic marketing initiatives that drive brand awareness, fan engagement, and revenue growth.

The ideal candidate will have a strong background in marketing strategy, cross-functional team management, and a track record of successful campaign execution. This is a unique opportunity to shape the future of esports merchandising and make a significant impact in the industry.

What you will do:

• Develop and implement an e-commerce marketing strategy aimed at increasing brand awareness, driving sales, and boosting traffic to the online store.
• Create and execute innovative e-commerce marketing campaigns (e.g. Black Friday) that resonate with target audiences and enhance engagement.
• Lead the launch and promotion of new products, coordinating with cross-functional teams to ensure successful rollouts.
• Collaborate with teams such as paid media, CRM, influencer and social to integrate e-commerce initiatives into broader marketing plans.
• Brief internal and external agencies on asset creation, ensuring all deliverables align with brand goals and marketing objectives.
• Track and analyze campaign performance, providing regular reports with actionable insights to optimize and improve future efforts.
• Ensure the e-commerce store is consistently updated with fresh content, new product launches, and promotional activities.
• Stay on top of and implement innovations in e-commerce marketing

• Fluent in English with exceptional copywriting and communication skills.
• Proven ability to plan, execute, and measure digital marketing campaigns, with a strong focus on content planning and audience engagement.
• Deep understanding of consumer analytics, audience segmentation, and customer behavior to drive data-informed decisions.
• Knowledge of esports content and engagement across multiple game titles is a plus.
• Highly independent and self-motivated with a strong sense of curiosity to explore new channels, messaging, and strategies for diverse audiences.
• Excellent collaboration skills, able to effectively coordinate with teams across various departments, regions, and cultures.
• 3+ years of experience in e-commerce or digital marketing, with a track record of driving measurable results.
• Bachelor's degree in Marketing, Communications, Business Management, or a related field.
• Strong analytical skills, with the ability to interpret data and develop strategic, results-driven marketing plans.
• Superior interpersonal and communication skills, with the ability to work across functions and teams.
• Project managment tools like Jira, Confluence or Monday
• experience with Shopify is a plus