Digital Marketing Lead

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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

The Heroku Marketing team seeks a passionate and results-driven person for our Digital Marketing - Social Media position, to develop and execute a strategic social media program that drives market awareness, engagement, and demand for Heroku's solutions. This role will oversee multi-channel initiatives, producing impactful content and fostering community relationships across platforms, focusing on engaging IT and developer-focused audiences.

Key Responsibilities
Strategy Development: Design, build, and implement a comprehensive social media strategy aligned with Heroku's business objectives and marketing campaigns.
Content Creation: Produce engaging, informative, and on-brand content tailored to each platform (Twitter, LinkedIn, Reddit, developer-focused communities).
Campaign Management: Plan, execute, and measure social media campaigns, conversion tests, and experiments to optimize performance against established goals.
Performance Tracking: Monitor social media metrics, analyze trends, and report on campaign performance, using insights to continuously improve reach and engagement.
Cross-functional Collaboration: Work with content, product marketing, and developer relations teams to ensure consistent messaging and effective promotion of Heroku's offerings.
Community Building: Build and nurture relationships with influencers, developers, and partners to broaden Heroku's network and amplify its message.
Trend Monitoring: Stay current on social media trends, platform updates, and best practices to enhance our social presence.
Broader Marketing Support: Contribute to content marketing efforts (e.g., blog posts, email newsletters) and event marketing activities, both virtual and in-person.

Requirements
Experience: 3+ years of proven experience in B2B social media marketing, ideally within the tech industry or a developer-focused role.
Analytical Skills: Strong analytical skills and data-driven thinking, with an ability to evaluate the end-to-end user experience across channels.
Platform Knowledge: Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
Content Creation Skills: Excellent writing, editing, and communication skills, with a strong attention to detail and the ability to tailor content to resonate with technical audiences.
Design Proficiency: Basic skills in design tools like Canva or Adobe Creative Suite are a plus.
Adaptability: Strategic thinker who can execute tactically and adapt quickly in a dynamic, fast-paced environment.
If you're excited about social media, thrive in collaborative settings, and are passionate about engaging with developer communities, we want to hear from you! Join us in shaping the future of app development on Heroku.

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Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

Salesforce welcomes all.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

For California-based roles, the base salary hiring range for this position is $132,800 to $182,600.

Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.