ABOUT NORTHSTAR NEW JERSEY LOTTERY GROUP:

Northstar New Jersey Lottery Group, LLC (NSNJ) is the lottery growth management services provider selected by the New Jersey Lottery to supply game design, sales, marketing, and various other services under a 15-year contract extending through June 2029. International Game Technology (IGT) and Scientific Games (SGMS), the world’s leading gaming companies, are members of NSNJ and provide services that help NSNJ support the New Jersey Lottery’s operations. Most recently, NSNJ helped the New Jersey Lottery set a new annual sales record of $3.29 billion and attain the highest level of independent certification for its Responsible Gaming program.

Overview

As part of this exciting position, you will be responsible for crafting brand-consistent content across various communication channels, including New Jersey Lottery's social media platforms, digital ads, Lottery vending machines, and digital screens throughout the state.

While this role provides production and editorial oversight for a range of projects, applicants should also be comfortable appearing in content and occasionally hosting and speaking on camera.

This role is heavily focused on creating clear, concise, and compelling content that consistently improves the quality and quantity of brand storytelling for the NJ Lottery.

To succeed in this role, you should be a master storyteller, have a keen eye for detail and the ability to communicate clearly with multiple groups. Calendaring, graphic design and Adobe Creative Suite experience is required. 

Be ready for collaboration, working on time critical projects in a high energy environment. You will be encouraged to be your best by an outstanding and passionate group of individuals!

Responsibilities

• Develop video ideas, scripts and storyboards; collaborate with media and production partners to translate Lottery news into engaging content supporting a range of product and promotional initiatives.
• Ensure production partners are delivering quality work as assigned within agreed timelines and approved budgets.
• Review and manage the approvals for agency produced social media assets and other campaign elements. Ensure that language and messaging is accurate, compliant and on-brand across all channels.
• Manage a year-long content production budget.
• Willingness to appear in developed content (static and video) and occasionally live streamed events.
• Contribute strategically to the long-term vision of the brand, taking direction from senior management on projects as well as working independently.
• Participate in multiple projects simultaneously.
• Perform additional duties and responsibilities as assigned.
   

Qualifications

• BS/BA in Communications, Marketing, Journalism or related field or equivalent experience. 
• 4-6 years of related experience required

Keys to Success

• Building collaborative relationships
• Decision making
• Drive results
• Foster innovation
• Personal energy
• Self-leadership

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