Associate Manager, DTC Retail Marketing

1 Month ago • 3 Years + • Marketing • Undisclosed

Job Summary

Job Description

Associate Manager, DTC Retail Marketing in Minato-ku, Japan. Responsibilities include planning and executing marketing activities for brands and products, conducting market/customer research, collaborating across Disney business units (film, games, TV etc.) on retail/e-commerce strategies, developing customer acquisition strategies for stores (including online), and creating marketing plans for new store openings. Requires 3+ years of experience in consumer goods marketing and e-commerce marketing, along with experience in promotional planning/budget management, sales promotion tool creation, digital promotion planning, digital asset creation, and advertising across various media (digital, print, OOH), and event planning. Proficiency in Microsoft Office Suite is a must.
Must have:
  • 3+ years experience in consumer goods & e-commerce marketing
  • Planning & executing marketing campaigns
  • Market research & analysis
  • Budget & schedule management
  • Digital marketing expertise
  • Proficient in MS Office Suite
Good to have:
  • Retail marketing experience
  • Market research design & analysis skills
  • Business-level English communication skills

Job Details

Job Summary:

 Responsibilities:

  • ブランド/商品のマーケティング活動の企画立案・実行
  • Mktg等)
  • マーケット/顧客調査の企画立案・実行、及び関連部署への共有
  • ディズニー事業部全体(映画・ゲーム・TV等)の活動を把握し、店舗/ECにおける協同施策の企画立案・実行
  • 店舗(オンラインストア含)への集客施策、新規オープン時のMK施策の企画立案・実行

Required Skills:

  • 一般消費財マーケティングおよび、ECマーケティング経験3年以上
  • プロモーションのスケジュール・予算管理、及び販売促進ツールの企画立案・制作経験
  • デジタルプロモーションの企画立案・実行経験
  • デジタルアセットの企画立案・制作経験
  • デジタル・紙媒体・OOHの広告制作、および消費者向けイベントの企画立案・実行経験
  • マイクロソフトワード・エクセル・パワーポイント・Outlookのスキル

Preferred Skills:   

  • 小売業でのマーケティング、販売促進企画経験
  • マーケット/顧客調査企画設計・分析スキル
  • ビジネスレベルの英語でのコミュニケーションスキル(メール・電話・会話)

Competencies:

  • コミュニケーションが円滑でありチームワーカーであること
  • 新しいことを学ぶ意欲があり柔軟性があること
  • 何事にも志を抱き取り組めること
  • スピード感・自走力があること
  • 目標達成に向けて努力できること

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From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

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