Vice President, Content & Brand Marketing

6 Days ago • 15-20 Years

About the job

Summary_{By Outscal}

Cyara seeks a VP of Content & Brand to lead and elevate our global brand presence. You'll oversee all content initiatives, shaping the narrative and visual identity of Cyara. A passion for high-quality, engaging content and leadership experience in B2B SaaS are crucial.

Cyara is the world’s leading Automated CX Assurance Platform provider, helping leading brands across the globe deliver better CX with less effort, cost, and risk. Cyara supports the entire CX software development lifecycle, from design to functional and regression testing, load testing, chatbot testing, and production monitoring, ensuring enterprises can build flawless customer journeys across voice and digital channels while reducing the risk of customer-facing defects. Every day, the most recognizable brands across the globe trust Cyara to deliver customer smiles at scale. Interested to find out more about us? Check out: www.cyara.com

Want to know what it’s really like to work at Cyara? Check out this link to meet some real Cyaran’s and read about their individual career journey with us: https://cyara.com/employee-profiles/

Cyara’s Diversity, Equity, Inclusive and Belonging Statement:

At Cyara, we are dedicated to fostering a workplace that embodies equal opportunity and champions diversity, equity, inclusion, and belonging (DEIB). We strive to cultivate an environment where every individual feels valued, respected, and empowered to bring their whole selves to work, contributing unique perspectives and talents. Our commitment includes continuously evaluating and enhancing our policies, practices, and culture to align with our DEIB principles. We ensure a discrimination-free environment where individuals are evaluated solely on their merits and abilities, regardless of legally protected statuses such as sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, gender identity, veteran status, or medical condition. By celebrating our differences and championing inclusivity, we enrich our organization, make more thoughtful decisions, and drive collective success.

Cyara’s Values Statement: At Cyara, our values shape everything we do. We're passionate about Delivering Excellence by putting the customer first, collaborating globally, and always striving to improve. We take smart risks and Innovate Boldly, setting new standards and learning from every experience. Integrity First is our cornerstone—we value humility, authenticity, and respect for diversity, building trust in all we do. We Embrace Curiosity by empowering you to experiment, learn, and grow in a dynamic environment. At Cyara, our values drive us forward, shaping a culture where innovation and excellence thrive.

Cyara, a global leader in CX Assurance, is seeking a Vice President of Content and Brand to lead and elevate our global brand presence while overseeing all content-related initiatives. This key leadership role will shape the narrative and visual identity of Cyara, driving our brand presence across various platforms and ensuring our messaging resonates with our audience. The ideal candidate has a passion for creating high-quality, engaging content that serves both performance and brand marketing. As a player-coach, the candidate thrives in fast-paced, result-oriented environments fostering collaboration and transparency.

Let's talk about the role and responsibilities:

Lead the content and brand strategy, ensuring it aligns with Cyara’s business goals.
Lead and manage a team of content creators including writing, web development, SEO, graphic design, and video content, to deliver high-quality, engaging content across all channels.
Oversee the creation of all content, ensuring it aligns with Cyara’s brand voice and supports marketing initiatives, including thought leadership, product launches, and customer success stories.
Collaborate with executives and cross-functional teams (e.g., product, sales, customer success) to ensure content and brand strategies are integrated into overall business strategy.
Drive the visual identity of Cyara by leading graphic design efforts, ensuring consistency across all brand touchpoints (website, social, print, etc.).
Optimize engagement on the Cyara.com website including setting KPIs to measure success, managing SEO, and owning the website user experience.
Manage relationships with external agencies and vendors for design, content production, and brand development projects.
Set KPIs and reporting mechanisms for content effectiveness, ensuring ROI and alignment with broader marketing and business objectives
Lead efforts to grow and evolve the Cyara brand, ensuring its relevance in a rapidly changing marketplace.
Serve as a key storyteller for the brand, crafting compelling narratives that resonate with both technical and business audiences.

Let’s talk about your skills/expertise:

15+ years of experience in content and brand marketing, with at least 5 years in leadership roles.
A Bachelor’s degree in related field.
Demonstrated success in scaling content and brand initiatives in high-growth enterprise environments, ideally B2B SaaS.
Strong expertise in brand management, including experience with brand positioning, messaging, and identity development.
Mastery at storytelling, content strategy, and best practices across marketing channels.
Strong background in graphic design and visual branding, video content and copy writing.
Proficiency in tools such as Adobe Creative Suite, Microsoft Office, and AI tools to enable scalability of the team. Familiarity with Salesforce and Marketo, ideal.
Experience managing and mentoring creative teams, fostering collaboration, and driving high-performance results.
Strong project management skills, with the ability to juggle multiple projects and deadlines in a fast-paced environment.
Excellent communication and collaboration skills, with the ability to work cross-functionally with internal teams and external stakeholders.

Why you should join us:

At Cyara you’ll have the opportunity to work with a group of people who share common goals, are driven by a similar passion, and value the expertise of their peers. Cyara is committed to being an equal opportunity employer, focused on building and maintaining a diverse, inclusive and authentic workplace; and a work environment that is free from discrimination and harassment, based upon any legally protected status or protected characteristic, including but not limited to an individual's sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy. At Cyara we appreciate and welcome the fact that our culture is living and growing as we continue to evolve over time. With this opportunity comes the chance to enjoy a flexible work environment, competitive compensation and a work culture that's results-oriented, fast-paced and focused on continuous improvement, whilst maintaining a family first, team oriented, and ever positive atmosphere.

Cyara cares for its own - you’ll feel that on your first day - and you'll get the chance to work for a global, growing company, and an all-inclusive team of innovators. We credit our amazing growth and success to the fact that we’ve built our business on four essential values that we live and breathe every day:

Deliver Excellence

Innovate Boldly

Integrity First

Embrace Curiosity

Interested? Know someone who might be? Apply online now.

Agencies: Thanks but we’ve got this one! Please, no phone calls or emails to any employees of Cyara outside of the Talent Acquisition team. Cyara’s policy is to only accept resumes from Agencies via the Cyara Agency Portal. Agencies must have a valid fee agreement in place and they must have been assigned the specific requisition to which they submit resumes, by the Cyara Talent Acquisition team before submitting any CV's. Any resume submitted outside of this process will be deemed the sole property of Cyara and, in the event, a candidate is submitted outside of this policy is hired, no fee or payment of any kind will be paid