As a Sports Promotion Manager you are part of the local marketing team and the beating heart of our full Sports Promotion strategy. You are responsible for creating the longer-term promotion plan, making sure all offers and promotions are being developed and these are all communicated on the right time, on the right place and to the right audience. You will have a strong affinity with the Sports betting product and know all ins and outs of the (inter-)national sports scene.

YOU WILL BE RESPONSIBLE FOR:

Creating the overall sports promotion strategy in line with the overall marketing plan as well as the Danish advertising policies
Coordinate with the relevant teams to oversee their execution of promotions – Media, Brand and CRM
Make adaptions and optimizations as required to improve results per channel, sport vertical, per segment etc.
Measure, report and optimize all activities within the sportsbook product
Work against the budget and sportsbook targets and make sure you cover all KPIs with the right actions, on the right time for the right segments
Prepare weekly / monthly sportsbook promotions reports
Make sure the website and messaging are targeted correctly and accurate
Make sure promotions are visible, easy, clear and simple for customers to engage with
Analyse market developments, limitations and opportunities and translate this to strategical and tactical actions
Analyse customer data to identify trends and opportunities
Monitor industry trends & stay up-to-date on best practices in sportsbook promotion

OUR SUCCESSFUL CANDIDATE WILL HAVE:

Experience in the online gambling industry
A passion for sports and a vast knowledge of the (inter-)national sports scene
The ambition to always do better
Strong skills in developing (data-driven) strategies
The skill to turn strategies into exciting offers and promotions
The skill to communicate and present in both English and Danish

WHO ARE WE?
At the core of LeoVegas Group, is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 1400 innovators, initiators, and ground breakers working in a fast-paced and agile environment across 11 offices world-wide.

JOIN U

In our pride, we like to empower our teammates to find their roar and run with their wildest ideas. We don’t wait around for things to happen; we pounce and make it happen!

If you think you would be a good fit for the Leo pride - give us a roar!

*As our company working language is English we’d like to see your CV in English please*

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About The Company

LeoVegas

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LeoVegas Group is a leading international igaming company with a clear vision to create the world’s greatest igaming experience. The Group offers online casino, live casino, and sports betting via 10 brands in 10 jurisdictions. The Group continues to grow rapidly, currently employing over 1,000 people in Europe, including at its headquarters in Stockholm and operations hub in Malta.

As one of the most innovative companies in the industry, the Group also invests and develops other igaming companies through its investment arm, LeoVentures. In 2022, LeoVegas Group became a subsidiary of the global entertainment company MGM Resorts International (NYSE: MGM).

For more information, visit www.leovegasgroup.com.