Senior Media Planner

About Publicis Groupe

We are the connected marketing agency, a full-service agency with modern creative & media, data, and technology services all under one roof.

We are connected in the way we think and the way we work. At the heart of our company are great people that we call Unicorns. Our Unicorns are open, bold, and curious and love to solve complex problems for clients in unique ways.

Right now, we’re looking for a quick-thinking, media-savvy go-getter who’ll support the team as Media Planner in bringing that transformation to life. Sound like you? Read on.

We are looking for a Senior Media Planner to join a digital excellence team dedicated to drive media innovation within the CPG Healthcare industry.

Job Description

The Senior Media Planner will be the key point of contact for the b2b client’s division. The ideal candidate must be able to act as a consultant to the client, find opportunities to innovate and have the ability to manage day-to-day planning and analysis.

How you’d spend your day:

• Act as Point Of contact for the client;
• Be responsible for client’s b2b budget;
• Assisting the digital media lead in developing the best annual digital strategy and propose new activations;
• Produce digital media plans, including negotiation with key publishers;
• Oversees digital media campaigns set up and creative assets workflow;
• Monitor digital media campaigns performances and produce post campaigns reports / QBRs.
• Keep track of Digital Media PO reconciliation process;
• Keep relationship with key media partners and scout new ones;
• Analyzing research data and media/marketing information, sharing information with clients;

• 4+ years of work experience in digital media planning - context of media agency
• Advanced used of Excel (PIVOT tables) and Power Point
• Good use of digital planning tools (Business Manager, GA, DV360, CM, SA360);
• Italian native (mandatory) and English (B1 or more);
• Knowledge of all digital disciplines: Display, SEM, SEO, Affiliation, Social, Programmatic;
• Team player;
• Attention to detail;
• Analytical and critical spirit;
• Priority management.

Additional information

We take care of our talents and their wellbeing:

• Future of Work: flexible entrance and smartworking
• Corporate benefit: a platform dedicated to our people full of offers, discounts and more
• Learning&Development: a tailored learning path, individual and needs based approach, always on!
• Corporate Wellness: free access to online training classes for your physical and psychological wellbeing

Did you know that our motto is Viva la difference?

With or without D.Lgs. 198/2006, we can't wait to meet you and welcome you, whoever you are!

Find more about Publicis Groupe Italy and our values on our official IG page here.

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