Senior Manager, Merchandising ANZ

1 Month ago • 6-8 Years • Editorial

About the job

Job Description

The Senior Manager, Merchandising ANZ will lead the Australia & New Zealand Merchandising team, responsible for maximizing content potential on Max ANZ. Key responsibilities include team leadership and goal setting (OKRs), implementing merchandising strategies, collaborating with cross-functional teams (Campaigns, CRM, Product, Data, Marketing), leveraging data to drive decisions, improving content discoverability and subscriber engagement, and overseeing operational aspects. This role requires strong leadership, data analysis skills, and deep familiarity with WBD's content catalog and competitors.
Must have:
  • Team leadership & goal setting
  • Merchandising strategy implementation
  • Data analysis & decision-making
  • Cross-functional collaboration
  • Content discoverability & engagement improvement
  • Operational oversight
  • Experience with WBD content
Good to have:
  • Experience with A/B testing
  • Knowledge of Sonic Site Builder
  • Experience with machine learning

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role As Senior Manager, Merchandising ANZ  would be to lead the  Australia & New Zealand (ANZ) Merchandising team which is responsible for maximising the full potential of content on Max ANZ. This role will report to the ANZ Content Programming Lead 

Your Role Accountabilities…

Team Leadership & Goals

  • Oversee the Australia & New Zealand Merchandising team in the creation and implementation of goals (OKRs), priorities and merchandising strategies to maximise the full potential of content on Max

  • Lead and coach the  Merchandising team in establishing tasks, managing the progress of initiatives and acting responsible for the overall well-being and development of the team

  • Manage internal and external stakeholders with timely and clear communication keeping appropriate people informed while maintaining composure while challenged

  • Lead team through major company-initiatives (e.g. new product launches, strategic content initiatives, etc.) and tech transformations acting as a key voice to raise region specific opportunities, risks and considerations associated with merchandising and overall platform stability

  • Manage team steadily through change and constant evolution of the organization and business strategies

  • Collaborate with other team leads on the Max to find efficiencies, get learnings and share resources

Strategy

  • Collaborate closely with the Campaigns, CRM, Product, Data, Marketing teams, and others as applicable, to drive the overall engagement and retention strategy as well as leverage subscriber growth events 

  • Partner with Scheduling, Marketing and CS&A to implement medaling, windowing and overall content priorities via merchandising

  • Leverage merchandising strategies to improve content discoverability, minutes/impression, impression efficiency, content diversity, and other relevant KPIS that improve the engagement/retention of subscribers on Max

  • Use data to drive decisions and share actionable insights and recommendations with the ANZ Merchandising team as well as other stakeholders

  • Work with Experimentation teams to optimize all aspects of platform and drive A/B testing for the region

  • Stay in sync and connected to the pulse of the market to leverage zeitgeist moments into content discovery opportunities

Operational

  • Owner of key internal stakeholder relationships, especially in scheduling and programming and regional leadership

  • Knowledgable of Sonic Site Builder

  • Responsible for leading curation strategy balancing global alignment with locally relevant execution

  • Approve site/UX layouts for Campaigns

  • Collaboration with Merchandising Analysis & Insights and Merch Ops team to receive the right data in timely and efficient manner

  • Owner of implementing end-to-end merchandising global frameworks but ensuring decisions and plans tailored to ANZ needs, subscribers, and content offering

  • Owns the requirements gathering, testing and rollout of large product capabilities updates for ANZ product in collaboration with Merch Ops team

  • Lead ANZ Merchandising efforts to “teach” machine learning

  • Ensures consistency of unique editorial voice across the product

  • s a key player in driving the initial Max platform build and transitions to running ANZ Max on a day to day basis

Qualification and Experience

  • Passionate and knowledgeable about all things content: deep familiarity with WBD’s catalog and specifically the Max content offerings, strong familiarity with competitor’s content catalogs

  • Data-Driven: extremely comfortable analyzing data and using it to optimize our work: level of effort vs consumer impact. Demonstrated evidence of implementing shifts in strategy based on quantitative evidence

  • Consumer Obsessed: tenacious focus on the consumer, delivering seamless and delightful experiences, connecting them with their favorite content

  • Extensive professional experience in project management, stakeholder management, and executive communications

  • Ability to manage a high volume of detailed and accurate information

  • Relentless pursuit of operations and work-flow efficiency

  • Proficiency in Digital editorial operations and workflows with a commanding knowledge of various editorial tools and CMSs

  • Ability to quickly learn, assimilate, and train others on new processes and product innovations. 

  • Ability to anticipate and navigate changes within the business and lead the team through these effectively

  • Strong relationships with Scheduling, CS&A, Programming, Marketing, CRM, Content Ops, Enterprise Metadata, and Image teams

  • Strong verbal and written communication skills

  • Comfortable with collaborating across multiple business units, comfort operating in “influence without authority” situations

  • Extensive experience working with senior leaders, Product, Data and Reporting

  • Demonstrated ability to lead and develop a department, and train and develop team members

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at   along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our for instructions to submit your request.

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About The Company

Warner Bros. Discovery, a premier global media and entertainment company, offers audiences the world’s most differentiated and complete portfolio of content, brands and franchises across television, film, streaming and gaming. The new company combines WarnerMedia’s premium entertainment, sports and news assets with Discovery’s leading non-fiction and international entertainment and sports businesses.

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