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Regional Product Lead, Diversification, Product and Sales Activation

Regional Product Lead, Diversification, Product and Sales Activation

1 Month ago • 3 Years + • Product Management

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Job Description

The Regional Product Lead, Diversification, Product and Sales Activation at Google is responsible for generating the commercialization strategy for Google's ads business and shaping the product roadmap to meet the needs of diverse advertisers. This role involves launching new products, empowering sales teams, channeling customer feedback, identifying business requirements, and delivering go-to-market strategies. The position requires strong cross-functional collaboration with teams across various regions and departments (e.g., global PSA, RSO, Marketing, Finance, and gTech). A key focus is on increasing product adoption and identifying/solving roadblocks in promoting workflow efficiency. The ideal candidate will have experience in digital advertising sales, product marketing, or product/project management, and possess excellent communication skills.

Must have:

3+ years experience in digital advertising sales, product marketing, or product/project management
Lead projects, work with technical and business stakeholders
Generate commercialization strategies and go-to-market activation strategies
Advocate products internally and externally
Work cross-functionally to increase product adoption

Good to have:

Experience influencing without authority
Ability to set goals and influence others
Ability to work in a fluid environment and manage multiple complex projects
Ability to navigate ambiguity
Excellent written and verbal communication skills

Minimum qualifications:

Bachelor's degree or equivalent practical experience.
3 years of experience in digital advertising sales, product marketing, or product/project management.
Experience in leading projects, working with technical and business stakeholders across all levels.

Preferred qualifications:

Experience influencing without authority based on data and analytics.
Ability to set goals for product adoption and influence others to deliver against goals.
Ability to work in a fluid, constantly evolving team environment and managing multiple complex projects.
Ability to navigate ambiguity with curiosity and perseverance.
Excellent written and verbal communication skills in both practitioner and executive-level contexts.

About the job

Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.

The Diversification team sits within Google Customer Solutions (GCS) Product and Sales Activation (PSA), responsible for creating and scaling solutions for EMEA SMBs. We are the product and business experts supporting thousands of GCS Googlers, leaders and advertisers across EMEA.

In this role, you will generate the commercialization strategy for Google’s ads business and help shape the product roadmap to meet the specific requirements of our diverse group of advertisers. You will focus on growing customers by launching new products to market, empowering our sales teams with impactful resources, and channeling customer feedback to the product development team.

Global Solutions is the link between Google products and business. Your focus is to help turn innovation into complete, packaged tools that allow our customers to get the most that they need from our products. As part of the Global Solutions team, you'll help to ensure that Google has adopted the right strategy for our products. Working in one of three specialized areas – Performance, Brand, or Publisher & Platform – you'll use your expertise to help front-line Sales partners to work their magic quickly and effectively. You are passionate about all things digital, and want to help shape the world of online advertising.

Responsibilities

Identify the business requirements to grow within the market and influence product development.
Deliver go-to-market strategy and help realise go-to-market activation strategies for diversification to drive customer growth.
Advocate Youtube and Demand Generation products internally and externally as well as gauge the standing in the engaged social market.
Work cross-functionally and regionally (e.g., global PSA, Revenue Strategy and Operations (RSO), Marketing, Finance, and gTech) to develop new opportunities to increase product adoption.
Identify roadblocks in promoting workflow, and collaborate with global PSA and partner organization (e.g., RSO) to solve the issues and help promoters pitch more efficiently.

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About The Company

Google

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A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.