Manager, Partnership Marketing - FIFA World Cup 26™

Who We Are:

On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and official service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals. The company also owns and operates a number of unique and exclusive experiences, transforming the most dynamic live events into a lifetime of memories. On Location is a subsidiary of Endeavor, a global sports and entertainment company.

Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.

The Role and What You’ll Do: 

The Manager, Partnership Marketing for the Official Hospitality Programme of the FIFA World Cup 26™ will be responsible for supporting the Senior Manager, Partnerships Marketing and our Sales Agent partners in effectively marketing hospitality offerings for the tournament. You will act as a strategic marketing partner to the Sales Agent partner channel assisting them with the necessary marketing tools, and resources to drive sales of premium hospitality packages. Your role will focus on assisting in building strong partnerships, ensuring brand consistency, and results through collaborative marketing initiatives. 

Sales Agent Partnership Marketing Strategy & Planning: 

• Develop and implement a comprehensive partnership marketing strategy tailored to our Sales Agent partner channel.

• Act as a marketing conduit, between Sales Agents and On Location, facilitating 2-way communication ensuring alignment with the marketing goals of the FIFA World Cup 26™ Hospitality Programme.

• Collaborate with internal teams to provide Sales Agents with marketing assets, messaging frameworks, and branding guidelines. 

• Assist Sales Agents in planning and executing marketing campaigns, including digital, print, and experiential marketing efforts. 

Marketing Asset Development & Partner Enablement:

• Work closely with the creative and content teams to develop marketing materials, including brochures, digital assets, video content, and event collateral, ensuring all materials adhere to FIFA’s brand guidelines.

• Operationally manage the dissemination of campaign materials and assets to the Sales Agent partner channel (ie. be aware of embargo periods, sub licensing agreements, etc.).

• Conduct marketing training and presentations, develop instructions, FAQs, and communicate clearly directions to Sales Agent partners all of over the world.

• Ensure all Sales Agents marketing efforts comply with FIFA’s brand standards, marketing guidelines, and legal regulations.

• Facilitate translations and one-off marketing requests with appropriate internal and external teams.

Performance Tracking & Reporting: 

• Set KPIs and performance metrics for Sales Agents marketing activities and regularly monitor and analyze their effectiveness against agreed upon sales targets and contractual marketing commitments.

• Use data and feedback to optimize marketing campaigns and improve the overall efficiency of the FIFA World Cup 26™ Hospitality Programme.

• Generate marketing recommendations and insights for Sales Agents campaign dashboards.

You Have These: 

• Minimum of 2-4 years of experience working in channel marketing, and providing marketing support to 50+ channel partners at a time.

• Ability to work in a fast-paced, high-pressure environment with tight deadlines. 

• Ability to analyze marketing performance metrics and optimize strategies for increased effectiveness. 

• Ability to develop creative marketing solutions tailored to diverse regional markets.

• High attention to detail and commitment to maintaining brand integrity. 

• Familiarity with digital marketing tools, CRM platforms, and campaign analytics. 

• Excellent communication, presentation, and relationship-building skills. 

• Ability to work global hours as needed for calls.

• Ability to identify marketing best practices across digital marketing (CRM, performance, social and web)

• Ability to communicate effectively with Sales Agents where English is a second language.

We’d Love If You Also Have These: 

• Bilingual or multilingual proficiency (especially French and/or Spanish). 

• Understanding of “local market” soccer fans and events affecting local marketing.

• Passion for soccer and familiarity with the FIFA World Cup. 

• Creative thinking and problem-solving skills. 

• Experience working with an international audience.

• Knowledge of FIFA regulations and standards related to marketing and hospitality. 

This position offers an exciting opportunity to play a pivotal role in the success of the Official Hospitality Programme of the FIFA World Cup 26™ by enabling our global Sales Agents partners to reach their full marketing potential. If you are passionate about sports, marketing, and hospitality, and have the strategic acumen to drive partnerships, we encourage you to apply today to be part of the excitement! 

How we work:  

Endeavor is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business. To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we work from the office 4 days per week. We see immeasurable value internally and throughout the core of the businesses we support.  

Don’t meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

#LI-MG1

Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world’s diverse voices.  

Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.

Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience.  Endeavor strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.

Hiring Range Minimum:

$67,500 annually

Hiring Range Maximum:

$90,000 annually