Lead UX Marketing & Enablement Manager

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Job Category

User Experience

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

At Salesforce, Product UX is owning the development of next-gen user experiences across our product portfolio. As UX Marketing and enablement Managers, we craft compelling stories and deliver influential campaigns to Trailblazers and design communities around the world.

We develop high-quality product messaging and positioning, campaigns, go-to-market (GTM) programs, events, executive communications, and external enablement. We define our success by our ability to deliver relevant content that drives the adoption of the Lightning Design System and creates awareness of Salesforce’s dedication to ease-of-use and usability.

Role Description

We are looking for a self-motivated, team-orientated, and hardworking Lead UX Marketing & Enablement Manager, passionate about GTM strategy and delivery. You will be a design system and marketing authority able to translate the needs of technical roles and sellers across marketing, partner and sales enablement, product, and field teams. You will be responsible for a wide variety of initiatives that support product adoption and help drive deals to close. The ideal candidate enjoys tackling ambiguity, establishing clear solutions, and guiding strategy. Our work stretches across products, roles, and personas. This is a dynamic and constantly evolving landscape. An intrinsic motivation to problem-solve and ability to thrive in ambiguity are required.

Responsibilities

• Be the go-to-market guide for team members across product, marketing, and distribution for the Salesforce Lightning Design System and evolving products
• Create concise and effective launch and enablement plans, walking decks and FAQs that make it easy for technical and non-technical roles to understand what’s changing and how the changes benefit customers
• Understand the competitive landscape, market trends, and customer needs to inform messaging and positioning
• Create and lead impactful, adoption-driven campaigns
• Define and build repeatable demos, use cases, and create high-quality content
• Collaborate directly with UX leadership to drive marketing plans aligned to product development
• Guide partners to the appropriate resources and SMEs who help them develop best-in-class marketing and enablement content
• Collaborate and deliver with executive communications, public relations, and analyst relations
• Recruit speakers and produce content for Salesforce events such as World Tours, Dreamforce, webinars, and third party events
• Develop and report campaign metrics
• Organize work in ways that support quick and consistent async collaboration

Experience & Skills Required

• 7+ years of product marketing, solution engineering or go-to-market background
• Expertise in Salesforce products and/or other SaaS and B2B technology platforms
• Hands-on experience building a range of marketing assets, including compelling designer and developer use cases and enablement materials, concise slide pitch-decks, demo videos, and event/webinar content
• Experience using data and analytics to advise decision-making, with a track record of setting and achieving measurable marketing goals
• Outstanding organizational skills to define and balance multiple projects with tight deadlines optimally within a dynamic environment
• Skilled at building strong, connected relationships with cross-functional teams and aligning with global customers
• Collaboration skills with a willingness to drive tactical execution
• Superb written and verbal communication skills
• Confidently deliver presentations to audiences of all sizes
• Pick up and lead new projects even in the face of ambiguity, without hesitation

Please submit a résumé with links and password to your portfolio. Submissions without portfolios or work samples will not be considered.

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Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

Salesforce welcomes all.

For Washington-based roles, the base salary hiring range for this position is $176,800 to $243,100.

Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.