Lead Product Marketing Manager - USA

3 Months ago • 5 Years + • Marketing

Job Summary

Job Description

Job Details

Before jumping in on all the information about the role and what you can bring to the table, let us introduce ourselves real quick.

About us

We are Insider, a B2B SaaS company that drives growth for its clients around the world. How are we achieving this? We are the #1 AI-native platform for Customer Experience and Marketing—offers marketers a single platform to deliver unique experiences per person, drive profitable growth, and unleash peak productivity and efficiency. Our platform connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform. We’ve unlocked unicorn status following our Series D round We are backed by top-notch investors, including Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst, and trusted by 1200+ brands from high-growth startups to the most prestigious Fortune 500 companies such as Samsung, Coca Cola, Nike, L’Oreal, Singapore Airlines, Virgin, Nestle, Nissan, Lenovo, Puma, IKEA, Allianz, Dominos, Avon, CNN, and the list goes on.
Having recently unlocked unicorn status, Insider was congratulated for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world, to achieve $200M USD in CARR (Committed Annual Recurring Revenue). Insider was named a leader in the The Forrester Wave for Cross-Channel Campaign Management 2021, and Leader in the IDC MarketScape: Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023 Assessment. The company has been recognized in The Top 1% of all software companies worldwide in G2’s 2024 Software Awards, and named in The Top 10 Best Software Products with the most #1 rankings alongside other software legends like Google, Zoom, and Monday.com. According to G2’s Spring’24 reports. Insider is also the #1 G2 Leader in 6+ categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and eCommerce Personalization.

When our team founded Insider, they not only sought to create a product company, but to build the most socially progressive technology community in the world. Through our corporate social responsibility initiatives like 100projects shecodes, sheleads and shemarkables, our community has committed to scaling its impact into our communities across 27+ countries, spearheading transformative projects in areas such as health, education, farming, animal rights, and increasing the proportional representation of women in STEM careers. 

Behind all these achievements, there is an exceptionally talented and passionate team across 27+ countries that moves fast and agile, creates cutting-edge products, and focuses on making an impact. If you want to join us on this journey, just keep reading.

Are you looking to join a high-pace fast-growing global startup as a Senior Product Marketing Manager? At Insider’s Marketing team you’ll be fully responsible for the outbound marketing activities, promoting our industry-leading customer experience delivery platform built on the latest predictive, AI and machine learning technologies. You’ll be crafting our positioning and messaging, managing launch of new products, executing trainings and much more.

If you are an inspiring leader, thrive on challenges, can’t hide your ambition, believe in team success and have a hearty appetite for growth and if you are up for the challenge of your lifetime, we are looking for you. Come and join our dynamic Marketing team to create your own playground.

Our ideal Senior Product Marketing Manager is genuinely curious about new technologies, marketing trends and obsessed about new products. You will support Insider’s efforts to transform the customer experience delivery space with game-changing technologies and products.

What do we expect from this role?

    • Develop and constantly refine the positioning and messaging that differentiates Insider products in the market
    • Use customer and competitive research to create compelling use cases and differentiators for product launches and GTM
    • Own the GTM strategy for new products and feature releases in collaboration with cross-functional teams including product, sales and customer success
    • Generate research-driven content for establishing Insider’s position as a thought leader in the market and in the product space
    • Partner with the demand generation team to develop and execute campaigns that drive lead generation and customer acquisition.
    • Engage and influence Analysts in research areas relevant to Insider’s products and position Insider competitively in Magic Quadrants and Waves.
    • Conduct Product and Success webinars to engage both Prospects and Customers

Requirements

    • 5+ years of experience in Product marketing, preferably in a SaaS company
    • Experience with digital marketing or Marketing technologies is a strong plus
    • Ability to work with cross-functional teams including Product, Marketing, Sales and Customer success
    • Ability to craft compelling stories in every format including blog posts, guides and videos or webinars
    • Ability to present to internal/external C-level audience to deliver product stories and positioning
    • Strong analytical skills and experience with market research and data analysis
    • Excellent written and spoken communication skills
    • Strong technical acumen and understanding of technology products
    • Ability to manage complex initiatives with limited supervision
Is this position made for you?

Let’s talk! We’re curious bugs and can’t wait to get to know you

We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.

Please follow Insider on LinkedIn, Instagram, Youtube, and Medium!

Similar Jobs

Blitz app - Director of Product

Blitz app

Los Angeles, California, United States (On-Site)
4 Months ago
Electronic Arts - Capture Production Coordinator

Electronic Arts

Los Angeles, California, United States (On-Site)
1 Month ago
Sonar Source - Demand Generation Manager

Sonar Source

Austin, Texas, United States (Hybrid)
2 Months ago
The Walt Disney Company - Intern, Lifecycle & Retention, Disney+

The Walt Disney Company

Singapore, Singapore (On-Site)
1 Week ago
Lionsgate Games - Intern, TV & Digital Distribution - Content Acquisition

Lionsgate Games

Santa Monica, California, United States (On-Site)
3 Weeks ago
CD PROJEKT RED - Production Director (RED Creative Publishing)

CD PROJEKT RED

Warsaw, Masovian Voivodeship, Poland (On-Site)
2 Months ago
Nolimit City - Marketing Coordinator

Nolimit City

Malta (On-Site)
3 Months ago
WebFX - Jr. Digital Communications Account Manager

WebFX

York, Pennsylvania, United States (On-Site)
3 Months ago
Electronic Arts - Senior User Acquisition Specialist

Electronic Arts

Los Angeles, California, United States (On-Site)
5 Days ago
SparkCognition - Marketing Manager

SparkCognition

Bengaluru, Karnataka, India (On-Site)
4 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Mellow Designs - Art Director | 5 - 7 Yrs | Branding Domain | Agency Background

Mellow Designs

Bengaluru, Karnataka, India (Hybrid)
5 Months ago
Mattel  Inc  - Lead Project Manager, Fisher Price

Mattel Inc

New York, New York, United States (Hybrid)
2 Months ago
Node Bracket Media - Social Media Manager

Node Bracket Media

Mumbai, Maharashtra, India (On-Site)
4 Months ago
Wizcorp - Unreal Engine Programmer

Wizcorp

Tokyo, Japan (Remote)
3 Months ago
Applike - Senior Recruiter (f/m/d)

Applike

Hamburg, Hamburg, Germany (Hybrid)
4 Months ago
USE Insider - Accounting Specialist

USE Insider

İstanbul, İstanbul, Türkiye (Hybrid)
3 Months ago
Lion Bridge Games - Localization Game Tester (All Languages)

Lion Bridge Games

Masovian Voivodeship, Poland (On-Site)
16 Hours ago
CloudHire - UI Designer

CloudHire

Metro Manila, Philippines (Remote)
2 Months ago
Keywords Studios (Player Support) - Native Indonesian Game Testers

Keywords Studios (Player Support)

Suginami City, Tokyo, Japan (On-Site)
8 Months ago
IGT - Repair Technician II (Indianapolis, IN)

IGT

Indianapolis, Indiana, United States (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

Jobs in United States

WebFX - Remote Copywriter

WebFX

Philadelphia, Pennsylvania, United States (Remote)
2 Months ago
Unity - Senior Public Relations Manager

Unity

New York, New York, United States (On-Site)
2 Months ago
Nielsen Holdings - Audio Field Sales Representative

Nielsen Holdings

Humble, Texas, United States (On-Site)
1 Month ago
Backbone - Junior Software Engineer, Backend

Backbone

Seattle, Washington, United States (Hybrid)
6 Months ago
Nissan - Automotive CMF Design Intern- Summer 2025- San Diego, CA

Nissan

San Diego, California, United States (On-Site)
3 Months ago
Bally's Interactive - VIP Account Manager

Bally's Interactive

Jersey City, New Jersey, United States (Hybrid)
1 Month ago
Twitch - Software Engineer II - Web Video

Twitch

San Francisco, California, United States (On-Site)
3 Months ago
The Walt Disney Company - KFSN Promotion Producer

The Walt Disney Company

California, United States (On-Site)
2 Weeks ago
The Walt Disney Company - Manager, Software Engineering

The Walt Disney Company

Celebration, Florida, United States (On-Site)
1 Week ago
PlayStation Global - UX/UI Design Lead

PlayStation Global

United States (Remote)
5 Hours ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Assystems - Ingénieur Projet - Référent technique

Assystems

Marseille, Provence-Alpes-Côte D'Azur, France (On-Site)
3 Months ago
Assystems - Pilote Essais H/F

Assystems

Pierrelatte, Auvergne-Rhône-Alpes, France (On-Site)
3 Months ago
G5 Games - Brand Manager

G5 Games

Yerevan, Yerevan, Armenia (Remote)
1 Week ago
Netflix - Manager, UCAN Paid Media Marketing - Series & Live

Netflix

Los Angeles, California, United States (On-Site)
3 Weeks ago
Realworld one - Senior Solutions Marketing Manager (m/f/d)

Realworld one

Germany (Remote)
4 Months ago
Duolingo - Motion Graphics Designer & Editor, Growth Marketing

Duolingo

New York, New York, United States (On-Site)
4 Months ago
Mattel  Inc  - Sr Manager, Brand Marketing (Action Figures)

Mattel Inc

California, United States (On-Site)
2 Months ago
Gameplay Galaxy - Data Scientist

Gameplay Galaxy

(Remote)
16 Hours ago
Assystems - Ingénieur Informatique Industrielle H/F

Assystems

Lyon, Auvergne-Rhône-Alpes, France (On-Site)
3 Months ago
Worlds - Marketing Director (Unannounced PC Title)

Worlds

(Remote)
6 Months ago

Get notifed when new similar jobs are uploaded

About The Company

İstanbul, İstanbul, Türkiye (Remote)

Jakarta, Jakarta, Indonesia (On-Site)

Seoul, South Korea (Hybrid)

İstanbul, İstanbul, Türkiye (On-Site)

İstanbul, İstanbul, Türkiye (On-Site)

İstanbul, İstanbul, Türkiye (On-Site)

United States (On-Site)

State Of São Paulo, Brazil (On-Site)

Taipei City, Taiwan (Hybrid)

İstanbul, İstanbul, Türkiye (Remote)

View All Jobs

Get notified when new jobs are added by USE Insider

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug