Lead, Performance Marketing

2 Days ago • 3-5 Years • Marketing

About the job

Job Description

As Lead, Performance Marketing at Headout, you'll spearhead customer acquisition, launching and optimizing marketing campaigns across diverse experiences and destinations. You'll analyze performance metrics (sales, revenue, conversions, CAC, profitability), identify opportunities, and implement best practices. Responsibilities include leading a team, setting marketing trends, and improving processes. This high-impact role requires strong analytical skills, Google AdWords expertise, collaboration abilities, and a deep understanding of digital advertising.
Must have:
  • 3-5 years Google AdWords experience
  • Strong analytical skills
  • Detail-oriented
  • Collaboration & project management
  • Data analysis & problem-solving
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🚀 Why Headout?

What we do is important

In an increasingly digital world, there is a desperate need to augment our human experience by getting us to interact with the real world around us and the people in it. At Headout, our mission is to be the easiest, fastest, and the most delightful way to head out to our next real-life experience. We do this by running a managed marketplace to the world’s most exceptional real-life experiences — from immersive tours to museums to live events and everything in between.

We’ve got scale, fast growth, and solid fundamentals

Headout has served tens of millions of guests from 196 countries (every single sovereign state on the planet) on one of our experiences across 100+ cities in 9 languages. Today, we have sales of 100s of millions of $s a year and are growing rapidly. Contrary to the norm, we deliver this scale and growth while being profitable. We've been unit profitable for 18 months + and have recently turned EBITDA profitable as well. We have raised $60M+ from top-tier investors and are building a durable company for the long term - because that's what our mission needs and deserves.

Now is the right time

While we have a fast-growing business, we are still very early in our journey with a large upside to capture and have a team that is small enough for you to have an indelible outsized impact on our journey. We are not too early, we are not too late.

Our culture

Every place has its own beat and we are no different. We are not the right place for everybody but we are the right place for a certain group of people. Read more about it here: https://bit.ly/HeadoutPlaybook

👩‍💻 The role

Join Headout's Performance Marketing team, a pivotal pillar driving the company's growth. As the Lead for Performance Marketing, you'll be steering the ship for customer acquisition, fueling demand for our diverse range of experiences and destinations. You'll take charge of launching new marketing campaigns, finetuning existing ones, and implementing best practices to enhance our marketing strategies. Your contribution will be instrumental in propelling our growth and boosting profitability.

📍Location

Situated in Bengaluru, we are on the lookout for candidates already in the vicinity or those who are open to relocating to this vibrant city.

🤩 What makes this role special?

  • High-impact Role: Pave the way for new trends in digital advertising and lead campaigns end to end. Extract valuable insights from performance metrics, diving deep into sales, revenue, conversions, CAC, and profitability.
  • First Principles Pro: Examine performance metrics, find out problems statements, and take advantage of new chances. Keep making our methods better and improving how we do things while leading a team.
  • Set Trends: Committed to growth, you'll regularly discover fresh market opportunities, compare with competitors, and enhance landing pages for the best outcomes.

💝 What skills & experience do you need?

  • Adwords Aficionado: With over 3-5 years under your belt, you're adept at managing Google Adwords campaigns.
  • Detail-oriented: Your analytical prowess is complemented by a sharp attention to detail, and you're at home with data-rich spreadsheets.
  • Knowledge Knight: Driven and intelligent, your thirst for knowledge is insatiable.
  • Collaboration Captain: Multitasking is second nature to you, adeptly managing multiple projects and fostering collaboration.

EEO statement

At Headout, we don’t just accept differences — we celebrate it, we support it, and we thrive on it for the benefit of our employees, our partners, and the community at large. Headout provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability. During the interview process, if you need assistance or an accommodation due to a disability, you may contact the recruiter assigned to your application or email us at life@headout.com.

Privacy policy

Please note that once you apply for this job profile your personal data will be retained for a period of one (1) year. Headout shall process this data for recruitment purposes only. Once the relevant job profile is filled or once the time period of one (1) year from the date of the job application has passed, whichever is later, Headout shall either delete your data or inform you that it shall keep it in its database for future roles. In compliance with the relevant privacy laws, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that the processing of your personal data be restricted. If you have any concerns or questions about the way Headout handle your data, you can contact our Data Protection Officer for more information.

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