About the job

SummaryBy Outscal

Rockstar Games seeks a Publishing Director for Australia/New Zealand to lead local teams, develop marketing campaigns, and drive growth in the region. Must-haves include proven strategic marketing experience, understanding of the ANZ gaming market, strong leadership, and budget management skills.

At Rockstar Games, we create world-class entertainment experiences. 

Become part of a team working on some of the most rewarding, large-scale creative projects to be found in any entertainment medium - all within an inclusive, highly-motivated environment where you can learn and collaborate with some of the most talented people in the industry.

Rockstar Games is seeking a Publishing Director for the Australia and New Zealand region to join our Publishing team. This is a unique opportunity to be a part of the global team responsible for developing and executing the strategic marketing campaigns for a multitude of high-impact releases. 

This role will focus on leading local teams and partnering closely with Rockstar Games globally to ensure world-class campaigns are created and deployed for all our titles. 

Candidates should have proven, demonstrable skills in identifying and solving for local business opportunities, the creation and execution of high-caliber marketing campaigns, advancing brands, and leading cross-functional teams with excellence.  

The successful candidate will be a talented and passionate individual who shares Rockstar Games’ passion for advancing culture and entertainment. 

This is a full-time, in-office position based in Sydney, Australia.

RESPONSIBILITIES

  • Lead the development and implementation of strategic territory plans for Rockstar Games’ suite of innovative products. 
  • Identify territory-specific business opportunities and orchestrate the creation and deployment of industry-leading multi-channel marketing campaigns aimed at driving growth in the region.
  • Track and report on all spending against the allocated budget, ensuring optimal distribution of all financial and personnel resources based on annual priorities. 
  • Provide local insights on key marketing campaigns, industry trends, and market research including changes in local media, social platforms, key local market players, best practices, and changes in consumer behaviors. 
  • Brief, supervise, and coordinate directly with local agencies, local media partners, and the international digital advertising team for the most resonant and effective campaigns for the region.
  • Coordinate with the Communications Director to identify marketing opportunities within the local content creator/media landscape and to align the marketing and communication strategy. 
  • Work with the Sales team to oversee forecasts, channel opportunities, and develop an effective and consistent trade marketing strategy to achieve targets within budget.
  • Represent Rockstar Games in the local trade association to stay up to date with local information and regulations affecting the entertainment sector, ensuring the interests of our brand in the region while keeping the international legal department aware of any developments that have implications for our business. 
  • Collaborate with, and ensure workflow efficiencies, across all Marketing, Communications, Community, Creative, and other Publishing teams.  

QUALIFICATIONS

  • A passion for brand management, growing territories, entertainment, and games is essential.
  • Bachelor’s degree in business administration, marketing and communications, or relevant field.
  • 5+ years’ experience in a lead marketing role.
  • Demonstrable knowledge of successful strategic marketing/communications campaigns across entertainment in general and/or gaming.
  • Proven track record of objective-led and met campaigns.   

SKILLS

  • Exceptional planning, communication, and interpersonal abilities. 
  • Successful track record in senior marketing role.
  • Understanding of the gaming and entertainment market in ANZ.  
  • Excellent leadership, time management, and decision-making skills. 
  • Exceptional communication, organisation, and prioritisation abilities.
  • Highly motivated and proactive, with ability to work as part of a team and to drive enthusiasm in others. 
  • Proven ability to plan and manage budgets. 
  • Deep understanding of the current entertainment industry landscape. 

HOW TO APPLY

Please apply with a resume and cover letter demonstrating how you meet the skills above. If we would like to move forward with your application, a Rockstar recruiter will reach out to you to explain next steps and guide you through the process.

Rockstar is committed to creating a work environment that promotes equal opportunity, dignity and respect. In line with this commitment, Rockstar will provide reasonable accommodations to qualified job applicants with disabilities during the recruitment process in order for such applicants to be considered for the position for which they are applying, as well as to qualified employees to enable them to perform the essential functions of their roles. If you need more information about Rockstar’s reasonable accommodation policies or process, or need to request an accommodation, please contact the Human Resources Department.

If you’ve got the right skills for the job, we want to hear from you. We encourage applications from all suitable candidates regardless of age, disability, gender identity, sexual orientation, religion, belief, race, or any other protected category.

About The Company

Join a tight-knit team responsible for creating and publishing some of the most popular, innovative and critically acclaimed interactive entertainment in the world including the Grand Theft Auto series, the Red Dead series and many more.


Known for our dedication to quality and authenticity, a career at Rockstar Games is an opportunity to work on some of the most cutting edge, creatively rewarding and challenging projects available in any entertainment medium with some of the most talented people in the industry.


We offer successful candidates highly competitive salary and compensation packages, including a comprehensive benefits package for all eligible employees. Rockstar Games is an equal opportunity employer.

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