Director of Monetization
Job Summary
Job Description
- Develop and execute monetization strategies
- Lead diverse teams
- Optimize in-game purchases
- Collaborate with cross-functional teams
- Data-driven decision making
- 3-7 years experience in gaming monetization
8 skills required
Job Details
Join us at Playtika (NASDAQ: PLTK), where we're driven by the belief life needs play. We’re on a mission to deliver infinite ways to play using cutting-edge technologies like AI and machine learning to craft immersive experiences that connect, inspire and entertain millions of players worldwide.
From our start as a small mobile games company founded in Israel to our current position as a publicly traded company and industry leader, we continue to be a dominant force in interactive entertainment. With a diverse portfolio of award-winning, category-leading Casual and Social Casino-themed games, including nine of the top 100 highest-grossing mobile games in the US, we're setting the standard for excellence.
Our success story is co-authored by a dynamic team of storytellers, strategists, creators and data scientists who thrive on innovation. We are home of the best, advancing an inclusive culture that embraces our core values and reflects our agile DNA.
With a strong financial foundation, disciplined operations, unwavering player-focused approach and relentless can-do spirit, we're well-positioned for sustained growth. If you're ready to join the driving force behind the evolution of interactive entertainment, we invite you to come play with us.
Responsibilities:
The Director of Monetization & CS will be responsible for developing and executing strategies that maximize revenue generation for our game titles. This role requires a deep understanding of player behavior, market trends, and the ability to design and implement monetization features that enhance the player experience while driving financial performance. you will be leading diverse teams of professionals in Monetization domain.
- Strategy Development:
- Develop and lead the monetization and CS strategy of the game
- Identify new monetization opportunities and optimize existing revenue streams.
- Define the outbound marketing strategy using social platforms & collaboration with marketing.
- Revenue Optimization:
- Design and implement in-game purchases, pricing models, and promotional events.
- Optimize the balance between free and paid content to maximize player retention and revenue.
- Collaboration:
- Work closely with live ops, product, marketing, and analytics teams to align monetization strategies with game design and user acquisition goals.
- Partner with the development team to ensure seamless integration of monetization features.
- Data-Driven Decision Making:
- Use analytics and KPIs to measure the performance of monetization and CS initiatives.
- Continuously test and improve department strategies based on data insights.
- Report on monetization , VIP, and CS performance to senior management and stakeholders.
Requirements:
- Minimum of 3-7 years of experience in monetization, preferably within the gaming industry.
- Proven management experience and skills.
- A charismatic person with the ability to lead, manage and motivate people.
- Strong analytical competencies.
- Flexible mindset, fostering fail-fast approach within the department.
- Good understanding of company's vision and strong business orientation.
- Logical problem-solving abilities.
- Ability to plan, organize and complete multiple projects simultaneously in a fast-paced environment.
- Strong organizational and time management skills.
- English written/verbal communication skills.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
If you feel the above describes you perfectly - Apply now!
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About The Company
For a decade Playtika has been a pioneer in the games industry with more than 34 million monthly active users across a portfolio of casual games titles. We were among the first to offer free-to-play games on social networks, and shortly after, on mobile platforms. Playtika creates disruptive gaming experiences that are reshaping the gaming landscape using cutting-edge technologies in Live-Ops, Data Analytics and Performance Marketing. As a digital entertainment powerhouse, Playtika processes 9TB of data daily. Our creative team translate data-driven insights into customized story lines that deliver exciting challenges and surprising thrills, at every twist and every turn. We move fast, seizing new opportunities, pushing boundaries and leveraging the technology and talent we’ve acquired along the way. At Playtika, we are storytellers and coders, artists and data-scientists, explorers and strategists. We don’t just build games, we bring them to life. We create infinite ways to play. Headquartered in Herzliya, Israel, Playtika has over 3700 employees in offices worldwide including Ramat Gan, Berlin, , Warsaw, Vienna, Helsinki, Chicago, Las Vegas, Santa Monica, Sydney, Kyiv, Bucharest, Minsk, Dnepr, and Vinnytsia.
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