Director, Brand Partnerships

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

Director, Brand Partnerships

San Mateo, CA / Hybrid / Remote

*PlayStation offers a global hybrid office/remote working model — Flex Modes — which aims to combine the flexibility of remote working with the magic of in-person collaboration. The model is built upon the principle of working together in-person as work requires, with the freedom to work remotely otherwise. We will consider fully remote candidates who are able to come in for 'Moments that Matter'. 

The Director, Brand Partnerships will develop, manage, and implement the global brand partnership strategy for the PlayStation brand, including the portfolio of games, products and services. The position will seek out and evaluate new partnership opportunities, amongst like-minded consumer brands, as well as support current partner relationships. They will fully utilize the PlayStation portfolio to engage current and new partners, increasing exposure and awareness for the brand, games and products.

Responsibilities:

• Responsible for developing and overseeing the global brand partnership strategic plan and programming to secure the right partners and deliver marketing value.
• Build relationships with brand partners who share our values and can help us reach the right customers during key PlayStation marketing times.
• Act as the key liaison with brand partners with responsibilities that include, but are not limited to:
• Lead development and pitch strategy for custom co-marketing opportunities with brands, and/or their agencies, in support of PlayStation business goals
• Lead all co-marketing contract negotiations to deliver the greatest level of marketing support/exposure for PlayStation
• Maintain and develop relationships with both brands and agency partners
• Forecast potential marketing value, budget, and ROI on all partnership opportunities
• Drive global brand partnership strategy, in addition to providing local guidance and relevance. Lead partnership with local teams to implement both global and local campaigns; Review of local/territory led initiatives involving brand partners
• Steward a global team who:
• Develops the most effective messaging within the campaign for the PlayStation brand
• Ensures the right creative and promotion mix in conjunction with the partner relationship
• Tracks program results and performance to ensure key benchmarks are met
• Oversee all agency partners, who support brand partnership programming, to ensure PlayStation secures the right partners, with the appropriate programming, delivering breakthrough programs and creative. 
• Collaborate with product marketing teams to develop unique assets and opportunities for brand partners during important product launches. Show internal teams what they need to do to make these partnerships top-notch, if necessary. Work closely with internal teams to effectively leverage existing marketing relationships/assets and avoid conflicting programming.
• Create and organize compelling presentations for internal and external audiences; on average, development of 2-3 presentations per week
• Thorough budget management, including accurate forecasting and tracking
• Communicate trends, shifts, opportunities, and program statuses with internal teams and management

Qualifications:

• BA/BS degree or higher
• 15+ years in the brand marketing and/or partnerships marketing space, with proven experience delivering successful partnerships and campaigns
• Gaming knowledge/experience preferred
• Strong relationship management, planning, negotiation, communication and analytical skills.
• Experience concepting and implementing global, integrated brand partnership campaigns, supported with above the line and below the line media.
• Diverse skill set that includes the ability to conceptualize, quantify, communicate and implement strategic marketing/brand partnerships.
• Strategic thinker with the ability to fully understand the range of PlayStation products and evaluate outside brand products and identify marketing opportunities. Well versed in brand partnership strategies and tactics.
• Must be a clear communicator, remaining objective and professional in a high-pressure environment; Ability to interact professionally with internal and external stakeholders at all levels. Proven success building productive, long-term relationships.
• Solution-orientated approach to problem solving; ability to adjust conversations and recommend creative solutions.
• Experience and ability to negotiate both simple and complex agreements; Proven success negotiating global brand partnerships and selling cross-promotional partnerships.
• Motivated, organized, self-starter who can react effectively and professionally to situations that require quick response or turnaround. Comfortable multi-tasking between multiple projects with varying deadlines.
• Clear and concise communication skills, with a partner/client service orientated approach; Strong presentation and sales skills. Ability to concept, write and develop persuasive, organized presentations quickly. Ability to organize an array of feedback and present it up the channel to enlist the desired outcome.

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Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. 

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.