Trade Marketing Specialist

Role Overview:

Responsible for developing and executing marketing strategies specifically focused on building relationships with retailers, aiming to increase product visibility and sales within their channels by implementing impactful in-store promotions, new products, … while collaborating closely with the Commercial Manager and Commercial Planning Manager to achieve overall sales goals.

What you’ll be doing:

• Develop and agree Trade marketing plans with Commercial Manager and Commercial Planning Manager to support retailer goals, revenue growth incl. D@R
• Work closely with sales teams to ensure alignment between marketing initiatives and sales objectives and communicate effectively to keep them updated on trade marketing activities and results.
• Building strong relationships with key Retailers, negotiating visibility during promotions and ensuring brand awareness in-store and online
• New Product Launches: Collaborating with sales, Ops and marketing teams to develop launch plans for new products, ensuring in-store and online visibility.
• Implementing impactful signage, POS and promotional materials to drive customer engagement and purchase decisions.
• Collaborate with Commercial managers / Commercial Planning Manage to prepare and deliver presentations to retailers on products and strategies
• Support execution of Trade Marketing strategies by working directly with retailers
• Project manage implementation of activations (e.g. IDUs & content, screens, product demonstrations, furniture)
• Make recommendations to Commercial Managers on how to improve the consumer journey (omnichannel - in-store and online) to increase revenue, D@R and product awareness
• Manage budgets for Trade Marketing Business Operations costs (inc. D@R) and Co-Op Investment

What we’re looking for:

• 3-5 years (or equivalent) experience in Trade marketing / Marketing / Sales focused roles
• Ability to create and implement effective trade marketing plans
• Ability to oversee the planning, execution and monitoring of trade marketing campaigns
• Experience building meaningful relationships with retailers, 3rd parties, and internal teams through clear and effective communication
• Strong communication and presentation skills to effectively communicate marketing plans and results
• Ability to manage multiple projects simultaneously and meet deadlines.
• Strong understanding of Retail landscape
• Ability to work effectively with Sales, Marketing, Operations and other teams to achieve shared goals.

Languages:

• English: Fluent (verbal and written communication skills)
• Dutch: Fluent (verbal and written communication skills)

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