Sr. Content Marketing Specialist

1 Week ago • 4 Years +

About the job

Summary_{By Outscal}

OpenGov seeks a Sr. Content Marketing Specialist to develop and implement content strategies aligning with business objectives. Experience in crafting engaging content for technology companies and strong understanding of SEO and digital marketing are crucial.

OpenGov is home to an exceptional team - passionate about our mission to power more effective and accountable government. By bringing the OpenGov Cloud to our nation's state and local government, we’re transforming communities so they can thrive!

Imagine yourself being able to help small business owners open their doors faster, ensuring our tax dollars are accounted for, creating safer infrastructure, modernizing the permitting process, and assisting with disaster recovery. The work you do here every day has a meaningful impact on people's lives!

🌟 OpenGov is a 2023 Top Workplaces USA award winner and a Forbes America's Best Startup Employer 🌟

Join our smart, fun, and humble team to experience the most rewarding career of your life!

Job Summary:

We are seeking a Sr. Content Marketing Specialist who thrives in a fast-paced, high-growth environment. This role requires a strategic thinker with a passion for storytelling, a deep understanding of content marketing best practices, and experience in creating content that resonates with a specific audience. The ideal candidate is a creative, energetic professional who can collaborate across teams to produce high-quality content that drives brand awareness, generates leads, and supports our overall marketing goals.

Responsibilities:

Develop and implement comprehensive content marketing strategies that align with business objectives and target audience needs.
Create, manage, and optimize high-quality content across various channels, including blog posts, articles, case studies, whitepapers, infographics, and social media.
Collaborate closely with product marketers and growth marketers to build content throughout product journeys, ensuring alignment with demand generation goals.
Leverage data-driven insights to identify content gaps, optimize existing content, and create new content that resonates with our target audience.
Assist with keyword research to optimize content for search engines to improve organic visibility and drive traffic.
Provide content for the email marketing team - both newsletters and journeys.
Provide content for organic and paid social media posts.
Monitor industry trends and competitor activity to identify new content opportunities.
Utilize AI and machine learning tools to enhance content creation, personalization, and distribution efforts.
Measure and analyze content performance using key metrics such as website traffic, engagement rates, lead generation, and conversion rates throughout the buying cycle.
Use data-driven insights to optimize content strategy and improve overall marketing effectiveness.
Manage the content calendar, ensuring consistent and timely delivery of content across all platforms.
Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience.

Requirements and Preferred Experience:

4+ years of professional experience as a content marketer or writer required, for a technology company preferred.
Strong understanding of SEO, content distribution, and digital marketing best practices.
Experience working with product marketers and growth/performance marketers.
Excellent writing, editing, and proofreading skills with a keen eye for detail.
Creative and strategic thinker with the ability to turn complex topics into engaging content.
Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Passion for researching, understanding, and writing about emerging technologies.
Experience with content management systems (WordPress), marketing automation tools (Marketo), and analytics platforms.

What makes OpenGov unique

» Leadership: CEO Zac Bookman (MPA from Harvard and JD from Yale) is truly a mission-driven CEO. He was named one of the 100 most Intriguing Entrepreneurs by Goldman Sachs, a Tech Pioneer by the World Economic Forum, and SF and Silicon Valley Business Times' 40 under 40 class of 2018!

» Growth: Record breaking growth with 1,800+ governments (and counting) using our products. Click here to read more.

» Culture: Winner of 2023 Top Workplaces USA award, Awarded Top 25 Cloud Companies to Work For, Winner of Forbes 2022 Best Startup Employers, 50 Best Workplaces award. Check out our Careers Video!

» Perks: 90% paid Medical/Dental/Vision premium for employees, fully paid Life and Short/Long term disability insurance, Unlimited PTO, Parental Leave policy, annual wellness stipend, anniversary awards, and more!

» Product: Named to the GovTech 100 (seven consecutive years), we are the leader in cloud software for our nation's cities, counties, and state agencies.

» Mission Driven: We are a technology company with a passion for the mission. We're powering more effective and accountable government.

Come join us and make a positive social impact!

OpenGov is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.