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SEO Specialist

Uttar Pradesh, India (On-site)

SEO Specialist

12 Hours ago • 5-7 Years • Editorial

About the job

10 skills required for this role

Test your skills to join the top 1% applicants for this job

html

javascript

css

algorithms

seo

google-analytics

innovation

content-strategy

cross-functional

saas-business-models

Job Description

This SEO Specialist role requires 5-7 years of experience in improving organic rankings and driving traffic. Responsibilities include developing and implementing SEO strategies, keyword research, on-page and technical SEO, content strategy, link building, analytics and reporting, competitor analysis, and utilizing SEO tools. The ideal candidate will possess a deep understanding of search engine algorithms, digital marketing trends, and a data-driven approach. Proactive strategy development and exceeding performance goals are crucial. The role involves collaborating with cross-functional teams and staying updated on the latest SEO trends. Experience with e-commerce or SaaS platforms is preferred. The position requires working the night shift.

Must have:

Develop and implement SEO strategies
Keyword research and on-page optimization
Technical SEO expertise (HTML, CSS)
Link building and content strategy
Data analysis using Google Analytics etc.
5-7 years SEO experience
Proficient in SEO tools

Good to have:

E-commerce/SaaS experience
JavaScript and CMS knowledge (WordPress/Shopify)
SEO certification

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Position Overview:

We seek a highly skilled and experienced SEO specialist with 2-3 years of proven expertise to join our dynamic team. The ideal candidate will have a deep understanding of search engine algorithms, the latest trends in digital marketing, and a data-driven approach to improving organic search rankings and driving website traffic. This role goes beyond traditional SEO, requiring a proactive approach to strategy development and a commitment

to meeting and exceeding performance goals.

Key Responsibilities:

● SEO Strategy Development: Develop and implement comprehensive SEO strategies to improve organic search performance and achieve business objectives.

● Keyword Research: Perform in-depth keyword research to identify high-impact, relevant keywords that align with the company's goals.

● On-Page Optimization: Optimize website content, meta tags, headers, and images to ensure alignment with targeted keywords and SEO best practices.

● Technical SEO: Audit and improve website architecture, mobile responsiveness, page speed, crawlability, indexation, and other technical aspects to enhance search engine

performance.

● Content Strategy: Collaborate with content creators to produce high-quality, SEO-friendly content, including blogs, landing pages, and other web content.

● Link Building: Develop and execute white-hat link-building strategies to improve domain authority and search engine visibility.

● Analytics & Reporting: Monitor and analyse website performance

metrics using tools like Google Analytics, Google Search Console, and SEO platforms.

Provide actionable insights and regular performance reports to stakeholders.

● Competitor Analysis: Conduct competitive analysis to identify opportunities and stay

ahead of industry trends.

● SEO Tools Management: Utilize SEO tools like Ahrefs, SEMrush, Moz, Screaming Frog, etc., to track performance, analyse data, and execute optimization tasks effectively.

● Stay Updated: Keep up-to-date with the latest SEO trends, algorithm changes, and industry developments.

● Innovation and Growth: Proactively identify and test new SEO techniques and tools.

Drive month-over-month growth through continuous strategy refinement. Consistently meet

and exceed established SLAs and growth targets.

Qualifications and Skills:

● Bachelor’s degree in marketing, computer science, or related elds.

● Minimum of 5-7 years of hands-on experience in SEO, with a proven track record of success in improving organic rankings and driving traffic.

● Proficiency in SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, etc.

● Strong understanding of technical SEO, including HTML, CSS, and website architecture.

● Excellent knowledge of on-page, off-page, and local SEO strategies. ● Strong analytical

skills and the ability to interpret data to make informed decisions.

● Exceptional communication and collaboration skills to work effectively with cross-functional