Senior Manager, Promo Planning & Strategy

Job Overview 

The Promo Planning & Strategy Senior Manager is responsible for the overall promo planning and strategy formulation for all in app promos on Max, working closely with cross-functional teams such as Content Operations, Marketing, CRM and Programming teams to synergize goals and objectives in order to drive sustenance in engagement and higher viewership. 

Responsibilities and Duties 

• Leading the team responsible for planning all in-stream promotion on MAX and specifically responsible for planning for all HBO, MAX, Discovery/Warner off-network, theatrical and brand campaigns on the Ad Free tier.  

• Work closely with insights team to drive engagement and retention within the product and ensuring each campaign achieves its unique objectives. 

• Maintain campaign planning database and dashboard to prepare, analyze, and distribute in-stream campaign insights for both recurring (weekly and monthly meetings) and ad hoc purposes.  

• Partner with insights teams to assess in-stream performance and provide strategic recommendations to increase campaign effectiveness. 

• Communicate campaign plans to Program Marketing and collaborate with Retention & Engagement on key initiatives, and Marketing Intelligence to assess in-stream performance. 

• Oversee competitive analysis projects to enable data-driven decisions and present key findings to senior leadership. 

Qualifications & Experience 

• Education: At least Diploma or Bachelor’s Degree in media or a related field 

• Prior Experience / Industry: At least 6 years of experience in media, TV networks or streaming business. 

• Keen knowledge of TV content and streaming services. 

• Experience in managing a team and using program and/or promo scheduling tools in any media company. 

• Demonstrates project management capabilities, including the ability to prioritize tasks, manage timelines, and deliver results under pressure. 

• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions. 

• High level organizational skills, ability to prioritize and communicate effectively in a fast-paced environment.