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Senior Manager, Promo Planning & Strategy

Warner Bros Discovery

New South Wales, Australia (On-site)

Senior Manager, Promo Planning & Strategy

1 Month ago • 6 Years + • Campaign Management

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Job Description

The Senior Manager, Promo Planning & Strategy at Warner Bros. Discovery is responsible for the overall promotional planning and strategy for all in-app promotions on Max. This role involves leading a team, collaborating with cross-functional teams (Content Operations, Marketing, CRM, and Programming), driving engagement and viewership, and analyzing campaign performance. Key responsibilities include planning in-stream promotions, working with insights teams to optimize campaigns, maintaining campaign databases, and presenting findings to senior leadership. The ideal candidate will have at least 6 years of experience in media, TV networks, or streaming, strong analytical skills, and excellent communication skills.

Must have:

6+ years media/streaming experience
Team management
Promo scheduling tools expertise
Strong analytical & communication skills
Data-driven decision making
Project management capabilities

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Job Overview

The Promo Planning & Strategy Senior Manager is responsible for the overall promo planning and strategy formulation for all in app promos on Max, working closely with cross-functional teams such as Content Operations, Marketing, CRM and Programming teams to synergize goals and objectives in order to drive sustenance in engagement and higher viewership.

Responsibilities and Duties

Leading the team responsible for planning all in-stream promotion on MAX and specifically responsible for planning for all HBO, MAX, Discovery/Warner off-network, theatrical and brand campaigns on the Ad Free tier.
Work closely with insights team to drive engagement and retention within the product and ensuring each campaign achieves its unique objectives.
Maintain campaign planning database and dashboard to prepare, analyze, and distribute in-stream campaign insights for both recurring (weekly and monthly meetings) and ad hoc purposes.
Partner with insights teams to assess in-stream performance and provide strategic recommendations to increase campaign effectiveness.
Communicate campaign plans to Program Marketing and collaborate with Retention & Engagement on key initiatives, and Marketing Intelligence to assess in-stream performance.
Oversee competitive analysis projects to enable data-driven decisions and present key findings to senior leadership.

Qualifications & Experience

Education: At least Diploma or Bachelor’s Degree in media or a related field
Prior Experience / Industry: At least 6 years of experience in media, TV networks or streaming business.
Keen knowledge of TV content and streaming services.
Experience in managing a team and using program and/or promo scheduling tools in any media company.
Demonstrates project management capabilities, including the ability to prioritize tasks, manage timelines, and deliver results under pressure.
Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
High level organizational skills, ability to prioritize and communicate effectively in a fast-paced environment.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our for instructions to submit your request.

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About The Company

Warner Bros. Discovery

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Warner Bros. Discovery, a premier global media and entertainment company, offers audiences the world’s most differentiated and complete portfolio of content, brands and franchises across television, film, streaming and gaming. The new company combines WarnerMedia’s premium entertainment, sports and news assets with Discovery’s leading non-fiction and international entertainment and sports businesses.