Senior Manager, Ads Measurement

3 Months ago โ€ข 10 Years +

Job Summary

Job Description

Netflix seeks a Senior Manager, Ads Measurement in Seoul, Korea. You'll spearhead the measurement roadmap for the South Korean market, collaborate with advertising clients and agencies, and provide thought leadership on consumer behavior related to ads on Netflix. 10+ years in media measurement and deep understanding of the Korean market are crucial.
Must have:
  • Media Measurement
  • Korean Language
  • Ads Measurement
  • TV/Video Experience
Good to have:
  • MMM Expertise
  • Cross Media Planning
  • Lift Solutions
  • Alternative Currencies
Perks:
  • Diverse Culture
  • International Work

Job Details

Netflix is one of the worldโ€™s leading entertainment services with 278 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.


 

The Role

Netflix is one of the world's leading streaming entertainment services with over 231 million paid memberships in over 190 countries enjoying TV series, documentaries, feature films and mobile games across a wide variety of genres and languages. Members can play, pause and resume watching as they want, anytime, anywhere, and can change their plans at any time. The core Advertising team is charged with building a new, best-in-class ads organization to establish Netflix as the premiere platform for advertiser partners, and to drive advertising revenue. The measurement team is responsible for building audience insights and measurement solutions from the ground up, partnering closely with data science, consumer insights, product and sales to understand core customer needs and develop both foundational and innovative solutions. In this role, you will:
  • Work closely with the broader ads measurement team, both within APAC (Europe, Middle East and Africa) and globally, product and data engineering to prioritise and implement the measurement roadmap across the South Korea market in collaboration with the Director of Ads Measurement Strategy, APAC.
  • Partner with Ads Marketing and Sales to deliver data and insights to our advertising clients and agencies with key narratives around the Netflix audience and service
  • Engage with measurement partners in ensuring that Netflix is accurately represented in industry measurement tools
  • Provide marketplace positioning and storytelling customized for verticals and clients
  • Assist in developing full-funnel measurement solutions that enable advertisers to understand the value and efficacy of their Netflix campaigns
  • Inform on opportunities for alternative currencies, targeting and/or measurement products
  • Deliver thought leadership by deeply understanding consumer perception, attitudes and behaviors related to both content and ads on Netflix and the competitive landscape
About you:
  • Native Korean speaker with 10+ years in media measurement at a TV, streaming or digital video company
  • Dual TV/onlineVideo and digital experience along with strong ads measurement understanding and expertise with effective media measurement such as MMMs, Lift solutions and cross media reach planning and reporting tools. 
  • Understanding of industry currency for TV/Video across content and ads.
  • Self starter with expertise in managing large-scale, complex projects
  • Strong knowledge of the advertising landscape, across all kinds of media channels and methods of buying
  • Loves to get into the weeds and can see the big picture
  • Open to innovating, challenging assumptions and implementing better approaches
  • Knowledge of quantitative and qualitative methodologies
  • Understanding of the consumerโ€™s voice and how to turn that into actionable insights
  • A strong business partner to other cross functional teams and a leader who can prioritize multiple projects
  • Collaborates effectively and embraces differing perspectives and experiences to make better decisions
  • Experienced and at ease with diverse cultures and working in international environments
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status or disability status. ๋„ทํ”Œ๋ฆญ์Šค๋Š” ๋‹ค์–‘ํ•œ ๊ฒฝํ—˜๊ณผ ์ƒ๊ฐ์„ ๊ฐ€์ง„ ๊ตฌ์„ฑ์›์ด ๋ชจ์˜€์„ ๋•Œ ์ตœ๊ณ ์˜ ์„ฑ๊ณผ๋ฅผ ๋‚ด๋Š” ํŒ€์„ ๋งŒ๋“ค์–ด ๊ฐˆ ์ˆ˜ ์žˆ๋‹ค๊ณ  ๋ฏฟ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋‹ค์–‘์„ฑ๊ณผ ํฌ์šฉ์„ฑ์€ ์šฐ๋ฆฌ๊ฐ€ ์ง€ํ–ฅํ•˜๋Š” ๊ธฐ์—… ๋ฌธํ™”์˜ ํ•ต์‹ฌ ์ค‘ ํ•˜๋‚˜์ด๋ฉฐ, ์ด๊ฒƒ์˜ ๊ถ๊ทน์ ์ธ ๋ชฉ์ ์€ ๋ชจ๋“  ์ง์›์ด ์—ญ๋Ÿ‰์„ ๋งˆ์Œ๊ป ๋ฐœํœ˜ํ•˜๊ณ  ์„ฑ์žฅํ•˜๋ฉฐ ๊ธฐ์—ฌํ•  ์ˆ˜ ์žˆ๋„๋ก ํ™˜๊ฒฝ์„ ์กฐ์„ฑํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.  ์ธ์žฌ๋ฅผ ์„ ๋ณ„ํ•˜๋Š” ๊ณผ์ •์€ ์ด๋Ÿฌํ•œ ๋ชฉ์ ์„ ๋‹ฌ์„ฑํ•˜๋Š” ๋ฐ ๋งค์šฐ ์ค‘์š”ํ•ฉ๋‹ˆ๋‹ค.  ์ด์— ๋”ฐ๋ผ ๋„ทํ”Œ๋ฆญ์Šค๋Š”  ์„ฑ๋ณ„, ์ธ์ข…, ํ”ผ๋ถ€์ƒ‰, ๊ตญ์ , ์ข…๊ต, ์„ฑ์  ์ง€ํ–ฅ, ๋‚˜์ด, ๊ฒฐํ˜ผ ์—ฌ๋ถ€ ๋“ฑ ๋ชจ๋“  ๊ฐœ์ธ์ ์ธ ๋ฐฐ๊ฒฝ๊ณผ ์ƒ๊ด€์—†์ด ๋ชจ๋‘์—๊ฒŒ ํ‰๋“ฑํ•œ ๊ธฐํšŒ๋ฅผ ๋ณด์žฅํ•˜๋ฉฐ, ๊ณต์ •ํ•œ ๊ณผ์ •์„ ํ†ตํ•ด ์ฑ„์šฉ์„ ์ง„ํ–‰ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.์žฅ์• ์ธ ๋ฐ ๊ตญ๊ฐ€๋ณดํ›ˆ ๋Œ€์ƒ์ž๋Š” ๊ด€๋ จ ๋ฒ•๋ น์— ๋”ฐ๋ผ ์šฐ๋Œ€ํ•ฉ๋‹ˆ๋‹ค.


 

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status or disability status.

๋„ทํ”Œ๋ฆญ์Šค๋Š” ๋‹ค์–‘ํ•œ ๊ฒฝํ—˜๊ณผ ์ƒ๊ฐ์„ ๊ฐ€์ง„ ๊ตฌ์„ฑ์›์ด ๋ชจ์˜€์„ ๋•Œ ์ตœ๊ณ ์˜ ์„ฑ๊ณผ๋ฅผ ๋‚ด๋Š” ํŒ€์„ ๋งŒ๋“ค์–ด ๊ฐˆ ์ˆ˜ ์žˆ๋‹ค๊ณ  ๋ฏฟ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋‹ค์–‘์„ฑ๊ณผ ํฌ์šฉ์„ฑ์€ ์šฐ๋ฆฌ๊ฐ€ ์ง€ํ–ฅํ•˜๋Š” ๊ธฐ์—… ๋ฌธํ™”์˜ ํ•ต์‹ฌ ์ค‘ ํ•˜๋‚˜์ด๋ฉฐ, ์ด๊ฒƒ์˜ ๊ถ๊ทน์ ์ธ ๋ชฉ์ ์€ ๋ชจ๋“  ์ง์›์ด ์—ญ๋Ÿ‰์„ ๋งˆ์Œ๊ป ๋ฐœํœ˜ํ•˜๊ณ  ์„ฑ์žฅํ•˜๋ฉฐ ๊ธฐ์—ฌํ•  ์ˆ˜ ์žˆ๋„๋ก ํ™˜๊ฒฝ์„ ์กฐ์„ฑํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค์ธ์žฌ๋ฅผ ์„ ๋ณ„ํ•˜๋Š” ๊ณผ์ •์€ ์ด๋Ÿฌํ•œ ๋ชฉ์ ์„ ๋‹ฌ์„ฑํ•˜๋Š” ๋ฐ ๋งค์šฐ ์ค‘์š”ํ•ฉ๋‹ˆ๋‹ค์ด์— ๋”ฐ๋ผ ๋„ทํ”Œ๋ฆญ์Šค๋Š”  ์„ฑ๋ณ„, ์ธ์ข…, ํ”ผ๋ถ€์ƒ‰, ๊ตญ์ , ์ข…๊ต, ์„ฑ์  ์ง€ํ–ฅ, ๋‚˜์ด, ๊ฒฐํ˜ผ ์—ฌ๋ถ€ ๋“ฑ ๋ชจ๋“  ๊ฐœ์ธ์ ์ธ ๋ฐฐ๊ฒฝ๊ณผ ์ƒ๊ด€์—†์ด ๋ชจ๋‘์—๊ฒŒ ํ‰๋“ฑํ•œ ๊ธฐํšŒ๋ฅผ ๋ณด์žฅํ•˜๋ฉฐ, ๊ณต์ •ํ•œ ๊ณผ์ •์„ ํ†ตํ•ด ์ฑ„์šฉ์„ ์ง„ํ–‰ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.์žฅ์• ์ธ ๋ฐ ๊ตญ๊ฐ€๋ณดํ›ˆ ๋Œ€์ƒ์ž๋Š” ๊ด€๋ จ ๋ฒ•๋ น์— ๋”ฐ๋ผ ์šฐ๋Œ€ํ•ฉ๋‹ˆ๋‹ค.

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About The Company

Netflix is one of the world's leading entertainment services with over 247 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

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