Retention & Loyalty Executive

2 Months ago • All levels • Campaign Management

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Job Description

A Multi-Player Gaming Company

Head Digital Works is the pioneer & one of India's largest online skill-gaming companies that develop and operate zeal-driven applications for online gaming enthusiasts. With more than 60 million+ users and multiple brand verticals like A23Rummy and Cricket.com, We have come a long way in the past 18 years. What started from a small garage in 2006 with nothing but a dream - "To become India's leading online gaming portal" has now turned into one of the most profitable start-ups in India that have gone through cycles of angel, venture capital and private equity investments.

We're a diverse group of thinkers and doers who are reimagining what's possible to make it easier for all of us to do what we love in new ways.

About the role

CRM Executive will be involved in all aspects of the retention process: market research, analysis and strategy, campaign planning, creative and content development, and campaign performance review.
All the tools of the marketing mix will be at your disposal including email, direct mail, customer inbox, and SMS as well as the development of event-specific micro-sites and content. Candidate will have to be highly capable of delivering multi-channel CRM on priority and under pressure.

Job Responsibilities

Understand Customer Contact Strategy
Ownership of Monthly CRM Calendar
Campaign Planning
Keep improving Creativity while executing campaigns
Maintain deadlines for processes (Creative’s/Data/Design/Promotions)
Coordinating with internal teams
Campaign Execution and Campaign Performance Trackers
Deliver on priority Ad-hoc campaigns
Optimising campaign performance
Good overall knowledge in product areas
Punctuality to deadlines
Agent’s training in terms of Product knowledge and Campaign Objective
Low error rate
Time Management
Analyse campaign results including the audience, offers, creative, deliverability, open rates, click through rates and conversion. Post Campaign Analysis
Send weekly / monthly reports to management on all activity and performance
Stay abreast of the latest email marketing best practices, strategies, industry standards and implement best practices to improvise campaign open rates.

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About The Company

Head Digital Works

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We are one of India's oldest online skill-gaming companies that develop and operate zeal-driven applications for online gaming enthusiasts. With more than 60 million+ users and multiple brand verticals like A23 Rummy, A23 Poker A23 Games and Cricket.com, Head Digital Works has come a long way in the past 17 years. What started from a small garage in 2006 with nothing but a dream - "To become India's leading online gaming portal" has now turned into one of the most profitable start-ups in India that have gone through cycles of angel, venture capital and private equity investments.

We're a diverse group of thinkers and doers who are reimagining what's possible to make it easier for all of us to do what we love in new ways.