Programmatic Lead, Large Customer Sales (English, Portuguese)

1 Month ago • 3-5 Years • Campaign Management • Business Development • Undisclosed

Job Summary

Job Description

The Programmatic Lead role at Google focuses on managing and growing client relationships, developing and executing digital advertising campaigns using Display & Video 360 (DV360) and YouTube. Responsibilities include understanding client objectives, identifying opportunities to leverage programmatic media tools, partnering with internal teams to develop strategies, and driving display and video investments. The role also involves maintaining expertise in DV360 and the programmatic landscape, providing thought leadership to clients, and ensuring campaigns exceed goals. Fluency in English and Portuguese is essential for this client-facing role. This position requires experience in digital advertising, consultative sales, and strong analytical abilities. The role involves managing and optimizing campaigns across various platforms, including Display, YouTube, and CTV.
Must have:
  • 5+ years exp. in advertising or related field
  • Fluent in English & Portuguese
  • Experience with DV360
  • Client relationship management
  • Programmatic media expertise
  • Campaign planning & execution
Good to have:
  • Master's degree in business
  • Experience with Google platforms
  • Knowledge of CTV/Video ecosystem
  • Advanced DV360 feature usage
  • Account management driving advanced usage of DV360 features and solutions

Job Details


Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 5 years of experience in advertising, consultative sales, business development, online media environment, or marketing role, or 3 years of experience with an advanced degree.
  • Experience working with advertisers, agencies, or clients.
  • Ability to communicate in English and Portuguese fluently in order to communicate in this customer-facing sales role.

Preferred qualifications:

  • Master’s degree in a business related field.
  • Experience with managing digital advertising campaigns with experience in online measurement, operations, ad networks, DSPs, digital video, programmatic media, and Google platforms (DV360).
  • Experience with DV360 platform account management including campaign strategy, planning, set up, optimization, troubleshooting/escalation.
  • Experience with account management driving advanced usage of DV360 features and solutions.
  • Knowledge of CTV/Video ecosystem.

About the job

Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.

As a Programmatic Lead you will be responsible for maintaining campaign performance as well as driving video and display growth across Display and Video 360 (DV360) and YouTube.

Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.

Responsibilities

  • Grow and maintain relationships with clients and agency teams to understand their core business objectives and identify opportunities and deliver solutions that leverage programmatic media tools.
  • Partner with LCS and other cross-areas to develop joint plans and strategies that drive display and video investments and also grow media consolidation strategy.
  • Build and maintain knowledge of DV360 and the programmatic landscape, and serve as thought leader to clients around evolving advertising landscape and programmatic opportunities.
  • Own platform training, media planning, and execution of Display, YouTube, CTV campaigns, and more.
  • Provide account analysis to ensure that advertisers are exceeding goals.

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