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Product Activation Lead, Go-To-Market, YouTube

Product Activation Lead, Go-To-Market, YouTube

1 Month ago • 2-4 Years • Product Management

About the job

2 skills required for this role

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business-strategy

cross-functional

Job Description

The Product Activation Lead, Go-To-Market, at YouTube's Business Central Strategy and Operations Team will be responsible for the product go-to-market strategy in AMER for key verticals. This role requires seamless collaboration with global and regional teams to drive business outcomes and product adoption. Responsibilities include supporting product launches, synthesizing regional feedback, making product roadmap recommendations, and collaborating on pilots and assessments. The ideal candidate will possess excellent communication, problem-solving, and analytical skills, with experience in management consulting, sales operations, or related fields. They will advocate for creators and publishers, ensuring product alignment with their needs.

Must have:

Own product go-to-market strategy
Drive business outcomes and product adoption
Collaborate with cross-functional teams
Synthesize and prioritize regional feedback
Excellent communication and analytical skills

Good to have:

Knowledge of YouTube partner ecosystems
Experience in the Music industry or eCommerce

Perks:

Bonus
Equity
Benefits

Minimum qualifications:

Bachelor's degree or equivalent practical experience.
4 years of experience in management consulting, sales operations, business strategy, investment banking, venture capital, private equity, or corporate advisory, or 2 years of experience with an advanced degree.

Preferred qualifications:

Knowledge of YouTube large partners and creator ecosystems, the Music industry, or eCommerce operations as well as the customer and competitive contexts in which they operate.
Ability to take initiative and effectively operate with flexibility in a fast-paced, high energy, constantly evolving, team environment.
Excellent communications skills with the ability to structure a storyline and build presentation decks/documents to support their position.
Excellent problem-solving and analysis skills.

About the job

The Product & Partner Go-To-Market (PPG) team launches and lands new products, policies, and content strategies that make YouTube the world’s top destination for video. Our team of expert Product Specialists provides a unified voice for Product across several other key teams — including Surfaces & Apps, Content Creation & Engagement, Monetization, and Rights & Content Management — as well as the Partnership Enablement team, which brings product, policy, and content strategies to market via all the partner-facing teams across Google’s business.

The YouTube Business Central Strategy and Operations Team is responsible for leading global, cross-functional, strategic initiatives to drive the growth and health of the YouTube creator and partner ecosystem. The core capabilities of the team include strategic planning and business operations, incentives design and operations, and business strategy and operations for the three regions: Americas, EMEA, and APAC.

In this role, you will be a key partner to YouTube AMER Partnerships teams and leadership, helping them to bring our products to market, and an advocate for creators and publishers helping to bring their feedback to product teams to ensure it meets the needs of all of our creators and partners.

At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.

The US base salary range for this full-time position is $114,000-$167,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about .

Responsibilities

Own the product go-to-market strategy in AMER for specific key verticals.
Work seamlessly with Global Product Activation team and the AMER YouTube Partnerships team to drive business outcomes and product adoption goals, while also leading cross-functional projects working with broad stakeholder set.
Support the launch of vertical's products in AMER markets.
Synthesize and prioritize regional product feedback. Make recommendations on product roadmap to global.
Collaborate with global product, regional and country teams on pilots, program assessments, and cross-functional engagements to drive market growth and support business plan.

View Full Job Description

$114.0K - $167.0K/yr (Outscal est.)

$140.5K/yr avg.

Worldwide

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About The Company

Google

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A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.