Media Planner – TNT Sports

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Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role…

Sitting within the UK Marketing – Linear, Sports and Streaming team, Media Planning is responsible for strategically and operationally planning, co-ordinating and evaluating all on-air promotional activity on the UK Portfolio of channel and In Stream on Discovery+. You will be responsible for facilitating the creation & implementation of the on-air navigation and promotional strategy for TNT Sports’ owned and operated airtime, including the creation and development of promotional campaigns, continuity scripts, directing talent & In Programme Promotion in order to launch, grow and sustain our content and viewership.

Your Role Accountabilities…

• Take complete day-to-day media planning responsibility for TNT Sports’ linear channels, strategically managing our Owned and Operated airtime.

• Help form and manage our in-programme promotional strategy using graphical elements, presenter links and other cross-promotional assets at our disposal.

• Utilise your in-depth and broad sports knowledge, plus excellent writing skills, to compile engaging and editorially-relevant scripts for our on-screen presenting team and continuity artists.

• Manage and maintain the promotional and continuity makelists, and enter promotional campaigns into the Broadcast Management System.

• Act on schedule changes that affect any of our team’s output, and supply a daily list of contingency promos to cover schedule changes or problems.

• Ensure promotions are scheduled with the correct data and delivery of media ahead of deadline.

• Present promotional campaign plans to the wider business, detailing information on the expected target demographics, Reach & Frequency goals, and cross promotion strategy. 

• Develop innovative strategies to maximise campaign effectiveness, audience flow/retention and target different audience profiles across variety of different sports.

• Work collaboratively with the Creative/Production teams, creating promo makelists in the WhatsOn system, requesting necessary deliverables, campaign versions and messaging.  

• Track deliveries of all campaign elements, keeping all relevant stakeholders fully informed, and reacting accordingly.

• Create comprehensive and effective Continuity plans that are in line with strategic priorities with an aim to drive our viewers around our schedules and wider portfolio.

• Requesting Monthly bugs, bumps and other promotional assets to enhance on air campaign.

• Create regular post campaign analysis, working closely with Research/Insights and programming departments to evaluate ratings and audience conversion from promotional campaign, with the aim to track successes and share learnings, presenting these in relevant meetings.

• Utilise BARB viewer data to help shape future promotional activity. Liaise directly with wider Marketing department, including Social and Digital, and Press and PR, to create full 360 promotional campaigns.

Qualifications & Experience…

• In-depth and broad knowledge of sports is essential.

• Previous experience of TV media planning.

• Excellent writing ability is essential, with previous experience of sports writing preferred.

• Strong attention to detail – the work we do goes directly to air, so it’s important that we’re accurate.

• Knowledge and previous experience of specialist software including WhatsOn, TechEdge and Provys preferred. Strong communication skills, with the ability to lead meetings and present plans/ideas clearly and comprehensively.

• Good negotiation skills, including experience dealing with Senior Stakeholders across a complex departmental matrix.

• Must be able to maintain positive, productive relationships with a variety of internal and external constituents.

• Self-motivated with a passion to challenge the status quo and look for and suggest new and innovative solutions and alternatives.

• Must work well under pressure, with the flexibility to multi-task multiple projects and priorities all whilst adhering to tight timelines.

• An extensive knowledge of and passion for the TV, Broadcast and Entertainment industry.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at   along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

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