Marketing Business Analyst

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role…

The Marketing Business Analyst, Data and Lifecycle Marketing Tech plays an integral, cross-functional role within the MarTech team. You will be on the front lines of building and maintaining a best-in-class MarTech and Data stack that supports Growth and Lifecycle Marketing efforts. You will meet with Marketing teams to understand campaign tactics and document requirements. You will work firsthand in our data platform to analyze and map Max user-level data to campaign requirements. You will work closely with Data Engineering to translate these requirements to specific data requests that will ultimately enable segmentation, personalization and measurement capabilities with the stack.  

Your Role Accountabilities…

• Work with Marketing and CRM teams to understand and document campaign segmentation requirements and activation use cases 
• Support data discovery, definition, source-to-target mapping, and validation efforts to enable the desired data flows and configuration in MarTech platforms 
• Work with engineering teams to provide and test data platform feature enhancements end to end  
• Document the data flows between the data MarTech platforms 
• Help monitor health of data pipelines and ingestion process 
• Take direction from the Director, MarTech, as needed 

Qualifications & Experience…

• Some experience in data operations, business analysis, data analytics, marketing technology or data product management.   
• Must have strong analytical and problem-solving skills 
• Must be able to effectively communicate requirements and solutions 
• Demonstrated ability to work cross-functionally and collaborate with multiple teams (Marketing, Product, Engineering)  
• Proficiency with SQL and working with user level data 
• Must be able to prioritize and manage multiple projects and timelines. 
• Must support US east coast hours 

Bonus Points…

• Experience working in Data Warehouses (e.g., AWS Snowflake, Google BigQuery)  
• Experience working with CRM and cross-channel messaging platforms, preferably Braze, Adobe, or Salesforce.  Email channel experience required. Mobile channels experience (including Push, In-App, SMS, WhatsApp, etc.) are a plus. 
• Experience in Direct to Consumer business.  Subscription and lifecycle marketing is a plus. 
• Experience creating/setting up UAT/QA test plans.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at   along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our for instructions to submit your request.