Marketing-Senior Associate

2 Weeks ago • 3 Years + • Marketing

About the job

Summary

This role involves developing and executing innovative marketing strategies for a strategic key account. Responsibilities include collaborating with the account team, delivering impactful campaigns with a digital focus, serving as the primary marketing contact, creating integrated marketing campaigns, enhancing the strategic relationship through internal/external communications, analyzing market trends, reporting on campaign effectiveness, managing the marketing budget, planning and executing events, fostering strong client relationships, staying updated on marketing trends, and acting as a liaison to other functional areas. The ideal candidate will have proven experience in marketing management, particularly in B2B and key account marketing within the professional services industry. Strong communication, interpersonal, and project management skills are essential.
Must have:
  • Develop & implement marketing strategies
  • Deliver impactful digital campaigns
  • Manage marketing budget & resources
  • Strong communication & interpersonal skills
  • B2B & key account marketing experience
  • Professional services industry knowledge
  • Data-driven decision making
  • Project management skills
Good to have:
  • Master's degree
  • Arabic proficiency
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Line of Service

Internal Firm Services

Industry/Sector

Not Applicable

Specialism

IFS - Internal Firm Services - Other

Management Level

Senior Associate

Job Description & Summary

We are seeking a highly skilled and experienced Marketing Senior Associate to join our dynamic team, focusing on providing bespoke marketing support for one of our most strategic key accounts.

This role is pivotal in developing and executing innovative marketing strategies that align with our client's objectives, enhancing our brand, and supporting us in continuing to drive business growth.

Key Responsibilities:

  • Working closely with the account team, develop, implement, and manage marketing strategies that align with the key account's business goals and objectives.

  • Deliver impactful and innovative campaigns with a strong digital focus to resonate with our client

  • Serve as the primary marketing contact for the strategic key account, ensuring a seamless and productive partnership.

  • Collaborate with cross-functional teams to create and deliver innovative integrated marketing campaigns that effectively target our key account's audience, incorporating digital, social media, events, and PR activities.

  • Through the development of internal and external communications, continue to enhance and promote our strategic relationship with the account. 

  • Working closely with the account team to analyse global market trends to identify opportunities  create and deliver quality thought leadership to support our brand positioning

  • Monitor and report on the effectiveness of marketing campaigns, using data to drive continuous improvement and ROI.

  • Manage the marketing budget for the key account, ensuring optimal allocation of resources for maximum impact.

  • Lead the planning and execution of events and conferences tailored to the key account's team's needs, ensuring high levels of engagement and satisfaction.

  • Foster strong, strategic relationships with key stakeholders within the client organisation, understanding their needs and delivering exceptional marketing support.

  • Stay abreast of the latest marketing tools, technologies, and best practices, leveraging this knowledge to benefit the key account.

  • Act as a key resource and liaison to other functional areas of the business, building cross-functional relationships as needed.

Education

  • Bachelor's degree in Marketing, Business Administration, or related field. A Master's degree is a plus.

Language

  • Fluency  in spoken and written English,  proficiency in Arabic is an advantage  

Overall Experience

  • 3+ years of experience in the Marketing field 

Specific Experience 

  • Proven experience in marketing management, ideally with a focus on B2B and key account marketing.

  • Strong understanding of the professional services industry and its challenges and opportunities.

  • Excellent communication and interpersonal skills, with the ability to engage and influence stakeholders at all levels.

  • Strategic thinker with a proven track record of developing and implementing successful marketing strategies.

  • Highly organised, with exceptional project management skills and the ability to manage multiple priorities simultaneously.

  • Proficient in using marketing analytics tools and data-driven decision-making.

  • Creative and innovative, with a passion for delivering impactful marketing initiatives.

  • Industry experience within the Middle East is essential

Education (if blank, degree and/or field of study not specified)

Degrees/Field of Study required:

Degrees/Field of Study preferred:

Certifications (if blank, certifications not specified)

Required Skills

Optional Skills

Accepting Feedback, Accepting Feedback, Active Listening, Advertising, Analytical Thinking, Brand Activation, Brand Activation Planning, Brand Architecture, Brand Management, Brand Marketing, Brand Storytelling, Brand Strategy, Business Communications, Business Writing, Communication, Competitive Analysis, Content Development, Corporate Media, Creativity, Digital Merchandising, Embracing Change, Emotional Regulation, Empathy, External Communications, Inclusion {+ 15 more}

Desired Languages (If blank, desired languages not specified)

Travel Requirements

Up to 20%

Available for Work Visa Sponsorship?

No

Government Clearance Required?

Yes

Job Posting End Date

View Full Job Description

About The Company

At PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 152 countries with over 327,000 people who are committed to delivering quality in assurance, advisory and tax services. Find out more and tell us what matters to you by visiting us at www.pwc.com. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity.


Content on this page has been prepared for general information only and is not intended to be relied upon as accounting, tax or professional advice. Please reach out to your advisors for specific advice.

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